Sign & Digital UK 2017 gets creative
In celebration of its 30th anniversary, Sign & Digital UK, which returns to Birmingham’s NEC on 28th-30th March, will be launching a new Creative Theatre offering a full programme of free daily seminars that will further enhance the show’s chosen theme of ‘Applications, Ideas and Advice’.
Topics covered in The Creative Theatre will include the future of digital advertising and signage, interior wall décor, future materials and colour management.
On the opening day of the show, visitors will be able to listen to a host of expert speakers who will be discussing the practical applications for interior decorations and wall graphics. The session will also examine best practice approaches when working with clients and cover everything from the initial brief through to design, production and installation.
On Wednesday 29th March, Kate Waters, Head Designer of International Brand Agency, I AM will discuss present a seminar entitled ‘Latest trends: understanding customer expectations and experience in retail’, which will focus on the latest trends influencing creative solutions and will provide pointers on how the customer journey an be enhanced with the design of engaging retail branding and interiors.
The seminars taking place on Thursday 30th March will include an exploration of signdesign and explore how wayfinding works in practice as well as explaining how wrapping skills can be used to create effective advertising and branding.
Event Director, Rudi Blackett commented: “The launch of a new Creative Theatre will really enable us to us to diversify our visitor offering and by focusing on applications, and the creative processes that take place pre-production, we hope to attract visitors working in creative industries, such as graphic design and branding”.
Sign & Digital UK 2017 takes place at the NEC, Birmingham from 28th to 30th March 2017 and is free to attend.