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SignLink Live a ‘breath of fresh air’

SignLink Live a ‘breath of fresh air’

The inaugural edition of SignLink Live and its co-located sister event, The Print Show, which took place at Telford’s International Centre in October, attracted a total of 5,335 visitors.

While SignLink Live was entirely focused on signmaking, The Print Show featured wide-format printing, a combination that seemed to go down well with both exhibitors and visitors.

Chris Davies, the shows’ Event Director, said: “The whole idea behind SignLink Live was to offer something that hasn’t been done before – a show all about signmaking.Although other events do feature some signmaking materials and technology, they also feature a lot of wide-format printing hardware too.

“From the feedback we have received so far, it seems that we achieved exactly what we set out to do; the 60 participating exhibitors were able to speak with the visitors that really mattered to them and those who visited the SignLink Live hall knew exactly what they were going to see.”

Applelec, which lit up the one corner of the hall with its LED signmaking solutions, used the event to showcase Neon Lux,  its new multi-coloured LED letter range.Commenting on the event, Carl Eastwood, Applelec’s Commercial Director,said: “The show was a breath of fresh air.”

Brand Stand UK, which was promoting its new Wave Light product, an ultra-bright LED backlit tension fabric display system, reported that the product went down very well with focused visitors at the show. The company’s Sales Manager, Alexander Brice confirmed: “The quality of thvisitorswas great!”

Elsewhere, The Sign Group’s Neon Plus Digital, a new, patent pending addressable neon technology that can be used to create intelligent effects and complicated animations, also attracted a lot of interest.

Anthony Lowe, Manager at The Sign Group, said: “SignLink Live provided us with the perfect opportunity to pre-launch Neon Plus Digital and offered visitors the opportunity for a sneak preview. Everyone we spoke to was a potential new customer for us, which was great.”


The SignGroup at Signlink Live

Mike Vince, General Manager at Irpen UK, explained that following a re-launch two years ago, the event enabled the company to place its brand and products before thousands of potential customers.  He said:  “We are glad we exhibited, and I think the show has been really good for the industry.”

Signfab UK also endorsed the show, revealing that by the end of day two it had generated more than 130 leads.Installation Manager,Alan Hill, confirmed: “We are really glad that we made the decision to exhibit.”

Sign Making Tools, which is based in Telford, only had to make a short trip to the International Centre in order to display its eclectic product range, which includes knives, storage racks, and squeegees.

Julia Hughes, the company’s Director said: “We loved meeting and chatting with people at the show. Our tools are built in-house and if we can make it, we do it, so it was a great for us to make visitors aware that we can provide so much more than they may previously imagined.”

For further information on SignLink Live and The Print Show, visit: and

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