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Signs alive!

Signs alive!

Exaprint UK, the exclusive online print platform for graphic designers, print professionals and marketing agencies, has delivered a ‘Living Logo’ to digital agency Journey, providing its design studio with a unique and striking example of creative signage.

The plant-based logos and signs, created using either moss or reindeer lichen, provide a striking visual finish that emphasise creativity and originality, something that Journey, as a creative agency, was keen to embrace for both itself and as a potential opportunity for its clients.

In recent months Journey’s agency offices have undergone a comprehensive refurbishment, and the team there was looking to add a suitably stylish finishing touch to the office décor.

Simon Bullingham, Journey’s Managing Director, said: “Having seen examples of Exaprint’s Living Logo, we were keen to take advantage of its distinctive appeal and acquire our own version. Being a full-service marketing agency for hotels, creativity is at the core of our offering. We wanted to showcase our attributes of individuality and artistry by using standout office furnishings that encapsulate our unique approach to our work.”

Exaprint supplied Journey with a two metre long logo, in a vibrant lime green colour, which was to be installed high on the wall of its design studio.

The logo was manufactured in Exaprint’s specialist workshop using stabilised reindeer lichen, which needs neither water nor direct sunlight and can last for ten years. Journey opted for the lime green colouring, but Exaprint offers a variety of eight vibrant colours in its lichen range, plus a natural wood moss colour and is able to cut any shape up to 18,000cm2.

The logo was shipped out to the Journey offices, where it was wall mounted in the reception area to ensure that caught the eye all visitors.

The team at Journey were delighted with the result and Simon Bullingham observed: “We’re always looking to set ourselves apart from our competitors and The Living Logo enables us to do just that. It’s now the centrepoint of our studio and creates a real talking point for any prospective clients that visit us, while its I unique appeal perfectly illustrates our individual approach as an agency – we’re thrilled!”

Simon Cooper, Managing Director of Exaprint UK,commented: “The Living Logo is one of my favourite products and it’s great to see it so prominently placed in Journey’s studio where hopefully, it will attract lots of client attention and generate some extra design work for Journey and future orders for us!”

The Living Logo is accessible to Exaprint’s clients via the company’s website. Print, design and marketing professionals can also sign up for a free Exaprint account and discover more about this product and how to sell it.

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