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Sleek and chic

Sleek and chic

Based in Notting Hill, Westfield and Chelsea, Purplebone is one of the newest beauty parlours for dogs and provides their owners with a unique opportunity to purchase quirky and practical gifts and timesaving grooming gadgets for their pets.

Purplebonecommissioned W&Co to produce new signage and branding for its store on Chelsea’s Kings Road, issuing a brief that included the production of two eye-catching illuminated signs, which featured Purplebone’s corporate colours, together with the necessary impact to make them stand out from the equally tasteful and striking signage employed by its chic neighbours.


W&Cocreated a fascia sign that was face illuminated with the company’s name spelt out in built up ‘rim and return’ letters. This was further complemented with the addition of a halo illuminated internal sign that was mounted to the shop’s back wall.

All of the sign lighting was created via the use of LEDs, which as well as providing the crisp and even illumination that will last for years, also offers the most energy efficient option too.

Purplebone was delighted with the overall effect, which looks equally good by day or by night and successfully promotes both the brand and the Chelsea store 24-hours a day.


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