Small but mighty
Perfect Colours has launched an inventive new campaign to demonstrate how, with the HP Latex L310, even the smallest sign and display producers canaugment their businesses without draining their coffers.
The initiative invites companies in the sector to test-drive the L310 and experience first-hand the creative and economic potential of this ‘Small But Mighty’ engine.
The campaign will demonstrate that size does not determine strength, comparing the Latex L310 with smaller creatures from the animal kingdom, which nevertheless exhibit exceptional abilities. The L310’s throughput makes it industrious like the ant, while its output is durable and versatile, like the rhinoceros beetle; it can also enable smaller businesses to pack a powerful punch, like the pistol shrimp, and speed away successfully with sizeable jobs, like the eagle. To provide a living example of this, James Deacon, the one-man signmaking force behind Bigger Stickers, will document his experience with the Latex L310 in a candid blog, Walking On The Wild Side.
Jon Telling, Sales Director at Perfect Colours explained: “Our industry is packed with smaller, but highly creative businesses, which are producing astounding graphics for an array of clients, including major brands and retailers. At Perfect Colours, we recognise that in order to deliver that work successfully, it is vital that companies have the right machine. The Small But Mighty campaign was created to illustrate t that the LX310 can help them do just that – and that a little can, indeed, go a very long way!”
He continued: “The HP Latex L310 is a formidable machine; it has the potential to elevate a business without doing too much damage to the financials. But we don’t want our customers just to take our word for it: we want them to experience it for themselves.”
At just £10,000, the HP Latex L310 combines power efficiency, minimal maintenance and the environmental credentials for which it is renowned. With a small footprint and front-loading facility, the 1.2m machine caters to businesses with limited floorspace, while also providing low energy consumption, running off two, traditional three-pin plugs and powering up in only two minutes. Supplied complete with the easy-to-use SAI FlexiPrint RIP and offering simplified colour management, the L310 delivers a top print speed of 48sq m/hour, or 1,200dpi output in quality mode.
Customers are invited to engage with the campaign through the website – www.smallbutmighty.co.uk – and to apply for a free two-week trial period with the HP Latex L310.