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Something to smile about

Something to smile about
As the country enters its second lockdown, Ocean Outdoor is inviting people to ‘Smile With Us’ to help elevate the mood of the nation with a daily injection of happiness.

People are invited to submit photos of themselves, their families and friends that will appear in unison on 50 large format outdoor screens in the 13 UK cities and communities where Ocean operates.

From Southampton to Aberdeen, user-generated selfies of people wearing smiles will appear in a loop for 60 minutes at 12noon every day until lockdown is lifted.

People who want to star on a billboard can participate by uploading their photos to

Ocean Outdoor Chief Marketing Officer Richard Malton said: “A smile helps, it’s a natural anti-depressant. As the popular song reminds us, ‘when you’re smiling, the whole world smiles with you’.  So hopefully, a daily dose of fantastic smiles and happy faces will help improve people’s well-being as we reach the end of a tremendously difficult year together.”

During the first national lockdown, Ocean screens quickly pivoted to spread hope with children’s paintings of rainbows and other special initiatives to celebrate NHS heroes, key workers and volunteers who were helping to keep their neighbours and local communities safe.

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