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 Soyang Europe acquires Josero

 Soyang Europe acquires Josero
Soyang Europe has announced its acquisition of Josero in a development that Soyang believes will enable the two companies to cement their positions within the print industry and enhance their offerings to the UK market.

With the ability to provide both hardware – from leading manufacturers including Agfa, Ricoh, Mimaki and Fujifilm – alongside a wide range of compatible media solutions in widths of up to five metres, the partnership will lead to expanded sales, distribution, technical and service support for both Soyang and Josero customers.

Under the buyout agreement, Mark Mashiter will remain as Managing Director of Soyang Europe, while Sarah Winterbottom, formerly Managing Director of Josero, will assume the role of Group Sales Director for the Soyang/Josero partnership.

Meanwhile, Loic Delor, the former Director/Owner of Josero, will assume the role of Operations Manager of Josero and remain within the business for the foreseeable future to ensure a smooth transition.

Andrew Simmons, who previously held the role of Sales Director at Soyang Europe, has been appointed to the new role of Product Development Director.

Commenting on the deal, Mark Mashiter, Managing Director of Soyang Europe, said: : “From Soyang’s perspective, the acquisition of Josero provides us with a quick and proven entry into the print hardware market.

“We already have a strong reputation with regards to the provision of wide and superwide-format media, and plan to build on this expertise within the hardware space with support from Josero’s specialist team.”

Loic Delor added: “Through many years of hard work, we’ve developed Josero into one of the key players within the UK wide format print industry. The integration of the Josero business into Soyang Europe makes complete sense; Soyang will drive Josero’s growth plans, while Josero provides Soyang with the diversification and expertise needed for the hardware segment. It’s a match made in heaven!

“On a personal level, the Soyang management team has a very similar background to the Josero team, and we share common business values. I am delighted with the agreement and look forward to supporting the group as it continues on its successful business journey.”

The deal was completed on Friday 27th May 2022. The exact terms of the deal are undisclosed.

This news follows hot on the heels of the announcement that Fujifilm has agreed a partnership with Soyang to sell the Acuity Ultra R2 in the UK market.

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