Student’s design proves a winner for Epson
One of the most eye-catching stands at the recent Sign & Digital UK exhibition was that belonging to Epson, which featured a brightly wrapped car emerging from an equally colourful wall!
Recognising that the stand required an exciting design that would effectively highlight the impressive capabilities of its SureColor eco-solvent and dye-sublimation printers, Epson decided that a wrapped car, together with co-ordinating wallpaper, signage and textiles would illustrate that the printers can achieve identically excellent results on a wide variety of media, while also helping to differentiate the stand from that of its competitors.
Accordingly,the company invited students at Longdean school, which is conveniently located close to its Hemel Hempstead headquarters, to get involved. The students, were asked to develop a vibrant and contemporary design that could be used throughout the stand, withEpson providing advice regarding the SureColor inkjet printers and their capabilities and signage specialists Slam Signs guiding the students through the complexities of designing and applying a car wrap.
Alhougth the students admitted they were initially somewhat daunted by the prospect of completing a real brief, they rose to the challenge magnificently and produced eight stunning designs, some of which used themes from their existing project work, while others created new designs from scratch.
“I was very impressed by the quality of the entries,” commented Phil McMullin, Sales Manager, Epson UK. “The students all put a lot of time and effort into this project and it was difficult to choose an overall winner. However, Mel Mantle’s intricate floral image, featuring a myriad of vibrant colours, met the brief perfectly.”
A delighted Mel said: “It was great to work on a real project and to have my work seen by a real audience. I put a lot of thought into the design, which represents the changing seasons and features a woman with a floral dress that flows across the car and the wall behind it in varying colours. I had to adjust my pattern, andmake it larger in some places, so that the flowers could sit in specific places on the car when applied. I am really proud of the end result.”
Slam Signs printed the car graphics on the 10-colour SureColour SC-S80600 and wrapped the car chassis on site in the school auditorium. This drew crowds of students, who saw how the design was applied and how it transformed a dull grey car into a unique technicolour vehicle.
“I love showing youngsters what can be achieved with digital printing,” observed David Jorge, MD of Slam Signs. “It sparks their imagination and gets them thinking about how far they can go with their own designs.”
The stand at Sign & Digital brought everything together in one stunning display. Mel’s design was printed onto vinyl, paper, canvas and textiles for different applications, showing just how flexible Epson SureColor aqueous, eco-solvent and dye-sublimation printers are and how they produce rich and perfectly-matched colours.
The school’s Course Tutor said: “The students reacted really well to Epson’s brief and the whole project has been an excellent learning experience for everyone, especially as they had to meet a commercial brief with specific guidelines.
“Slam Signs gave them good advice regarding the challenges inherent in vehicle wrapping, such as the size of the printable file and the curvature of the car panels. This project has given them a real taste of what the working world will be like when they leave education and it has also shown them the possibilities offered by digital printing – it’s really inspired them to consider how they can use their designs on lots of different products.”