Suzuki’s sunshine showrooms
When Suzuki decided to on a global campaign to increase customer sales through innovative marketing solutions and by providing more welcoming dealerships. It commissioned W&Coto develop and manufacture illuminated signage and displays for several dealerships across the Caribbean islands.
Accordingly W&Co used its expertise in the production of displays and signage for commercial automotive projects to provide everything that Suzuki needed.
For the Guadeloupe car showroom W&Co manufactured individual illuminated built up letters that were mounted on to a curved canopy over the dealership’s entrance resulting in a striking eight-metre wide sign.This was further complemented with internal freestanding displays and wall mounted LED light boxes that combine to underline the Suzuki brand, while also successfully encouraging visitors to enter the showroom.
With this initial success firmly under its belt, W&Co is now looking forward to designing, developing and manufacturing similar sign packages for the rest of Suzuki’s Caribbean showrooms.