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A talked-about transformation

A talked-about transformation

When the motor-sport division of construction and refurbishment specialists Barley McNaughton decided to rebrand its new race car trailer, brand and design experts Brilliant Media turned to Orajet, supplied by Antalis, to transform a full-sized articulated lorry into one of the most talked-about transporters on the racing circuit.

However, the company knew it had its work cut out, as Barley McNaughton needed it to create a strikingly different brand for its motor sport division as well as effecting a super-fast turnaround.

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Accordingly, Brilliant Media produced an interesting architectural line illustration that runs along the entire length and back of the lorry to highlight Barley McNaughton’s construction heritage, while also including a ‘peeled back’ section that reveals images of the team’s touring cars and Jeff’s classics.

This bold design concept needed the very best substrates and print technology, as well as precision execution in order to meet the tight two-week deadline, which is why Brilliant selected Orajet 3951RA vinyl and its matching gloss overlaminate that combine consistency and reliability with the ability to conform well to the deep recesses of the trailer.  The material’s durability was also an important consideration, as the graphics will need to withstand the dual rigors of long distance travel and the heavy demands of racing life.

Brilliant used a carefully managed production process to execute the 1,350 sq.ft printed wrap, labelling where each set of drops were as they came off the printer, through the gassing-off stage and then as they received the matching Antalis gloss overlaminate, to ensure each panel lined up perfectly, before presenting the newly branded trailer, with a day to spare, to the client. Happily, Barley McNaughton was so delighted with the successful outcome of the project, that it commissioned the Brilliant Media team to wrap the racecar, as well as all of its pit graphics panels.

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