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The best is yet to come for Pixartprinting

The best is yet to come for Pixartprinting


The cornerstones of Pixartprinting are innovation, research and experimentation, coupled with speed, engagement and communication, which is why, according to the company’s CEO Alessandro Tenderini, it has enjoyed 30 percent growth in the past year, with further success anticipated in 2016.

He also reported that that Pixartprinting aims to further extend its reach, both geographically and in terms of the product sectors it serves, by offering an ever-expanding range of services that are designed to stimulate further demand amongst its customers.

Currently, the company boasts an active customer base of 220,000 customers, compared to 45,000 in 2013, and outputs over 9,000 print jobs a day that are managed by 500 members of staff, 100 of which have been recruited during the past year.

Pixartprinting_fully-responsive_sdoThe coming months promise to be particularly busy, as, in association with the Cimpress Group, a market leader in mass customisation, it plans to launch Pixartprinting North America, which will have its headquarters in Boston, further develop its catalogue,  introducea new fully responsive website andinitiate a novel branding project based around video content.

Commenting on the company’s expansion into America,  AlessandroTenderini explained: “This is a new and very exciting challenge for us, because our analysis revealed that potentially, there is a huge demand for our services in this this market.The Cimpress Group, of which we are part, is investing money in a manufacturing network that includes both its own sites and third party suppliers that will manage the orders placed with the Group’s brands, including Pixartprinting North America. This venture into the USA market, supported by a tailored marketing strategy, brings with it the strong Italian flavour that sets Pixartprinting apart.”

He continued:  “This year we have launched 38 new products, including brand new items, updates to old favouritesand new uses for existing ranges.

Federico Gonzalez, Pixartprinting’sCommercial Manager added: “There is a lot of collaboration between the R&D, manufacturing and marketing departments and we work together to ensure that we continue to provide innovative products and that our existing offerings evolve in line with customers’ expectations. We have also introduced a loyalty programme, STARWAY, which rewards our premium clients, and which is proving to be very successful.”

The new products include a range of paper shopping bags,Wineline, a complete range of wine-related products with packaging that can be customised on all surfaces, plusthe Fastlane service, which enables clients to buy the firm’s bestselling products in pre-configured designs with a single click, together with PVC cards for promotional use, diaries and a larger range of office products, including hardcover and softcover notebooks and notepads.

As part of its commitment to making its clients’ lives easier and its aim to cover all platforms and channels, the Pixartprinting e-shop can be accessed via desktop, tablet and mobile.

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