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The Creative Retail Awards partners with Save The High Street

The Creative Retail Awards partners with Save The High Street
The Creative Retail Awards and Save The High Street ( have formed a partnership to promote the importance of design and display in independent retail, with Save The High Street becoming the sponsor of the Best Independent Store category at the 2022 Creative Retail Awards.

The Creative Retail Awards is a dynamic and exciting annual event that recognises and rewards innovation and excellence in retail, leisure, and hospitality design, display and experience. The Awards span a number of disciplines, including store design, surfaces, omni-channel, technology, sustainability, lighting, and more.

Save The High Street is an industry movement to ensure successful high streets now and for the long term by supporting over 25,000 local businesses. John Abbate, the Retail Design and Visual Merchandising expert on the Save The High Street Advisory Board, is a staunch believer that effective design and display can provide a real competitive advantage to independent retailers.

He said: “Independents are the heartbeat of our high streets. They offer the local community and beyond a unique and personal shopping or service experience. Their ability to provide a more ‘personal touch’, together with the individual look and feel of their physical space, adds character and diversity to our high streets. The freedom of the independent to express their personality in creative ways provides an advantage over national chains, which can often lack variety and feel impersonal.

“Many large brands often try to emulate the spirit of an independent shop, but no one can do it as authentically as the real thing, and that’s what we need more of in the retail design and display world, the real thing. We also need to be inspired by creative and quirky design that helps to make retail fun, offer a personal experience and become a ‘destination’ – even on a small budget. is proud to be associated with this Award.”

Antony Behiels, Director of SDEA and co-organiser of the Creative Retail Awards added: “With ever more competition to attract consumers to the high street, effective VM, design and display is imperative. When it is done correctly it will engage and attract more customers, help increase sales and provide customers with a compelling reason to return in the future. This is especially important for independent stores who often lack the budget for large-scale marketing campaigns.”

The Save The High Street team will provide the winner of the ‘Best Independent Store Award’ with access to its business support platform JO, and an exclusive mentoring session with one of its high street experts.

The 2022 Creative Retail Awards will be presented at a glittering event that will include 500 of the industry’s elite at Proud Embankment in London’s West End, on the 22nd September. The evening will feature a drinks reception, live music and a DJ, as well as offering offer plenty of opportunities to network with retailers, suppliers, and designers.

 Tickets for the event are available to reserve at:

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