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The décor revolution

The décor revolution

It is not an exaggeration to say that wide format inkjet technologies are truly revolutionising the décor sector due to inkjet’s inherent flexibility, versatility and diverse customisation features, which make it the ideal technology for a market that thrives on originality and creativity.

From temporary wall murals to customised wallpapers and fine art, the wrapping of fridges, coffee tables, desks and countertops, the production of floor graphics,and the textile printing of fabrics for home furnishings, such as panels, curtains, cushions and lamp shades, there is no other technology that offers such an expansive range of applications from a single source, down to a run length of literally one.  And, the application base for these is equally wide, ranging from corporate and domestic interiors, textured or themed flooring patterns, high value architectural applications and even the customisation of trains, planes and automobiles!

All of these examples are not only transforming what and how applications can be produced, but also, more importantly, the way professionals across the industry think and approach interior design and décor. To provide extra help and inspiration in his regard, Roland DG has produced its Dye Sublimation Guide with Digital Inkjet,which details just a selection of the wealth of applications possible.

While Roland’s print & cut and print-only technologies have led the way in many respects in this market, providing interior designers, specifiers, architects, commercial interior and shop fitters with the technology they need to create an extensive range of one-off designs tailored to specific requirements, the recent addition of the Texart RT-640 dye sublimation printer and the Texart CS-64 calender to Roland’s hardware portfolio provides sign and display companies with a broad gamut of printing solutions to offer the décor sector.

This burgeoning market places a significant emphasis on high quality, high value and creative products. As such, while many operators currently recognise and are excited by the possibilities inkjet offers, a majority is yet to understand its full functionality and range of applications.  This presents entrepreneurial sign and display companies with a huge opportunity to use their current technology and expertise to help them diversify into an exciting new high-margin market and to act as a strategic partner to their customers.

To help them take advantage of these opportunities, Roland DG offers educational courses at the Roland Academy, which includes the new Texart Dye-Sublimation Better Business Boot Camp that offers a short, yet comprehensive, overview of the Texart RT-640 and the processes and benefits of dye-sublimation. In addition, the Roland Creative Centre, based at the company’s Clevedon headquarters, offers many inspirational applications and décor related examples.

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