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The finishing touch

The finishing touch

Held at London’s Excel exhibition centre, the Bett 2020 show, which focused on the education technology landscape, featured over 800 leading companies and attracted over 34,000 attendees.

Exhibiting at this year’s event, Adobe, the creators of multimedia software products, wanted its stand to illustrate how its systems can be creatively used to inspire interest in education. Accordingly, it commissioned UNLTD_XYZ to design a stand that reflected its chosen theme of ‘Make the Leap’, which encourages young creators to embrace creative processes, take risks and expand their horizons.

This focus provided an opportunity for UNLTD_XYZ to develop an urban and industrial aesthetic that engaged the target group while also making a real impact, thus helping Adobe to further cement its standing in the education market.

The Adobe stand used an open plan scheme to create a welcoming environment and incorporated a number of inviting interactive zones. As part of the design, UNLTD_XYZ selected Applelec’s neon style lettering range, NeonLux to identify the different areas and to complement the stand’s urban, industrial styling.

NeonLux was used to create four sets of lettering depicting the slogans ‘Q&A’, ‘Training Academy’, ‘Capture, Make, Share’ and ‘#CreateEdu’. Measuring an impressive 3000mm at their widest point, the lettering was manufactured in a combination of vivid colours to create eye-catching and suitably retro-looking signage. Manufactured from 40mm thick block acrylic, the lettering was then mounted on to an industrial metal mesh framework, to create the urban and edgy design vibe required.

Commenting on the project, Andy Armitage, Applelec’s National Product Manager, said: “UNLTD_XYZ specifically wanted retro style signage that worked well with the industrial aesthetics of the stand, which is why our NeonLux range was the ideal choice, as its robust manufacture and realistic neon style finish faithfully replicates traditional glass neon signage. The installation of the signage required a high degree of expertise as we were working on three different walls types, all of which required different fixing details and sets of wiring exits.”

The resulting signage provided the perfect finishing touch to a stand that was as popular as it was creative.

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