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The monthly makeover

The monthly makeover

Material hair salon in Bath has revealed a brand new look every month, with window graphics printed by Minuteman Press using Drytac Polar Premium.

Material is a neighbour of Minuteman Press, which runs three different departments from three sites on Bath’s artistic Walcot Street. Founded by David Ghent in 1998 as a high-street print shop, the business has since expanded to include in-house designers, a digital print and finishing department, a large-format studio and sales and marketing teams.

Kieran Blacknall, Large Format Manager, Minuteman Press, explained: “We now see ourselves as a one-stop shop for all things involving graphic communication!”

He continued: “Material wanted to add some colour to the street by creating monthly window graphics that tie in with a particular theme. Every month it’s something different, so we look forward to seeing what their designer has come up with. So far, -we’ve had bunnies at Easter, lollipops in the summer and fireworks in November, so now we like to guess what will come next!”

For its regular appointment with Material, Minuteman Press relies on Drytac Polar Premium, an 80 micron (3.2mil) polymeric printable self-adhesive vinyl that is designed to withstand extreme temperatures and conditions. It is available with a removable adhesive for short-term graphic applications that ensures a smooth, bubble-free finish and easy removal without residue.

Kieran revealed that Drytac distributor Antalis recommended Drytac Polar Premium, which is printed on Minuteman’s HP Latex 360 and cut on either a Summa vinyl cutter or Valiani flatbed cutter.

He said: “It turned out to be one of the best recommendations we’ve had. For the Material project we needed a strong and durable product that performs all year round and which can be applied quickly: the window graphics are removed and installed within an hour. The salon is on a busy road and is exposed to the elements so it was important for us to use something really durable. We tried using low-tac solutions but, as the weather got colder, the adhesives started to fail, which is not an issue with Drytac Polar.

“It’s a polymeric vinyl, which is easy to install with a water solution, and equally easy to remove with the right tools. We’ve found that monomeric equivalents tend to break during removal, particularly in cold weather, so I’m happy to use a premium product as it does save us time in the long term.

“We now use Drytac Polar Premium for the majority of our vinyl work, even for simple things like kiss-cut labels and wrapped boards, because it’s so reliable and versatile. Using Polar for more jobs has highlighted issues with our previous vinyl media choices and now our production times and overall product quality have benefited. We also use Drytac SpotOn for floor graphics and we’re always looking for ways we can use other Drytac products in the future.”

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