The People’s Picture
‘The People’s Picture’ has launched a giant interactive rainbow mosaic of ‘hope’ on London’s Piccadilly Lights, which comprises thousands of NHS staff, key workers and carers, combined with the nation’s pictures with the messages ‘Every picture tells a story, what’s yours? Be creative, stay well, and Thanks to the NHS’.
Created by British artist Helen Marshall, the mosaic highlights stories from across the nation, featuring doctors, nurses, carers, patients and families. 12,456 pictures and stories have been collected so far. Once finished, the work will be viewed as a giant interactive online for people to read and delve into the stories of thousands of lives.
Landsec and Ocean Outdoor have collaborated to donate the screen, building on their community engagement programme, which has continued throughout the coronavirus pandemic. The installation appears until June 28th with hourly 40 second dominations.
Martin Machray, Joint Chief Nurse for the NHS in London said: “This is an inclusive and safe way for the nation to connect and thank our NHS, key workers and carers through art. It’s wonderful to have so many images and people represented; each has an individual story of hope and testament to this important moment in history.”
Helen Marshall added: “As an artist I was really moved by the collective creative response of the nation to the pandemic, and like everybody else, I wanted to do something. I particularly wanted the stories of NHS staff, key workers and carers to be highlighted. By collecting thousands of photos, videos and stories, I have created one giant interactive rainbow mosaic during my time in lockdown.”
Derek Manns, Landsec Commercial Media Manager, observed: “Throughout the pandemic, the Piccadilly Lights have been at the centre of London’s salute to our frontline NHS workers, carrying a number of important messages and brilliant campaigns. The screen has become a beacon of hope and we are delighted to continue that work with The People’s Picture and the NHS.”
Rosalyn Mackway, Ocean Outdoor Business Director Brand Partnerships said: “From Her Majesty the Queen and Sir Captain Tom Moore to all the messages of hope and solidarity carried by our advertisers, the NHS rainbow mosaic is another inspirational moment of togetherness to mark the resilience and spirit of London.”
Previous photo mosaic tributes by Helen Marshall and the People’s Picture have ranged from the Face of WW1 the centenary of the outbreak of World War One and The People’s Monarch celebrating Queen Elizabeth’s Diamond Jubilee, to the Face of Suffrage marking the 100th anniversary of British women winning the right to vote, The People’s Moon giant lunar art across Times Square and the Kennedy Space Centre, and numerous community and corporate commissions.
For further information, visit: www.oceanoutdoor.com