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The perfect pairing

The perfect pairing

International Artist, Emily Campbell has been creating stunningly beautiful, bespoke vinyl flooring for over 20 years. Her unusual and individual designs, promoted under the name of Blue Butterfly Flooring, make use of images taken from above, thus emulating the sensation of standing in the actual landscape.

Through the use of photography, Emily creates a world that combines the real and the imaginary.  She explained: “The floor can dramatically shift the dynamic of a space by creating either drama, or a sense of tranquillity. We’re more used to floors being solid surfaces, such as wood, carpet or ceramic, but my designs are all about creating illusions, telling stories and transforming spaces.”

For several years, Campbell has worked alongside Vinyline Graphics, an award-winning and highly experienced sign and graphics printing company that has transformed her designs into printed flooring.

Emily continued: “Initially, Vinyline printed my designs onto a dance floor material that required over-lamination, then, about three years ago, the Vinyline team introduced me to G-Floor from Soyang Europe and I immediately fell in love with the product.”

G-Floor is a special vinyl floor graphic material, manufactured in the USA, which is far more versatile and durable than traditional vinyl flooring. It’s anti-slip, easy to clean, tear-resistant and is extremely heavy duty for use in industrial environments or areas of high footfall. Graphics are reverse-printed to the underside of G-Floor and backed up with white ink, so when the flooring is fitted the image is highly visible, but is well protected by the top coat above it, thus preventing the images being scuffed or damaged.

“Here at Vinyline, we’ve been exploring the world of printed flooring for over a decade, but discovered G-Floor three years ago and it’s been a game changer for us.,” observed Vinyline’s Steve Moneypenny. “I’ve been in the printing trade for over thirty years and G-Floor is one of the most exciting materials I’ve worked with in that time. It’s really transforming our client offering and providing them with the tools to get creative with printed flooring in a wide variety of settings.”

Soyang Europe’s Sales and Marketing Manager, Kerrie-Anne Moore is keen to detail the business benefits of G-Floor. She said:  “There are a number of printable flooring options around, but what G-Floor offers is extreme durability without compromising on any of the creative aspects. What means for Blue Butterfly Flooring is that Emily is able to offer her uniquely creative services to public and commercial environments, such as the education and retail sectors, where a product needs to withstand a lot of wear and tear, while also fulfilling current health and safety requirements and G-Floor fits the bill perfectly.”

For further information on Soyang Europe visit:

For further information on Blue Butterfly Flooring visit:

For further information on Vinyline visit

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