The Saatchi Gallery
The Saatchi Gallery has launched a year-long initiative to reach out to London’s business community by transmitting a selection of the art on show in the Gallery into hundreds of offices across the capital.
The City’s first digitised art exhibition is a major initiative in partnership with ECNlive, the UK’s first corporate digital display network, with screens in more than 130 of London’s landmark business buildings.
A preview of selected pieces from ‘Gaiety is the most outstanding feature of the Soviet Union’ exhibition, which runs until 5th May, will feature a collection of contemporary Russian artwork, which will be displayed across the network to an audience of over 500,000 business executives.
ECNlive is a digital display network designed to communicate with business executives, delivering a mix of live content and digital full-motion display advertising and the Saatchi Gallery art initiative is one of several content campaigns it is running on its network this year.
For further information visit: www.ecnlive.com
