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TheMagicTouch goes live online

TheMagicTouch goes live online

TheMagicTouch has completed the refurbishment of its Dunstable showrooms and training facilities and also added new HD cameras and enhanced audio features that will enable it to offer ‘live’ online demonstrations, technical support and product updates for either group sessions or a one-to-one basis.

Over recent years, the company has experimented with Skype, Facetime and various other online options, but during the lockdown recognised that the growing familiarity, popularity and ease of use of Zoom has made visual contact with customers a more productive and informative experience.

In July this year, the company completed over 25 product demonstrations featuring white-toner printer technology and hosted 10 separate technical support sessions, including software tips, RIP tutorials and facemask decoration.

All equipment demonstrations are pre-booked and customers are invited to forward in advance their chosen artwork to be used during the session. All printed samples produced are then sent to the customer for their evaluation, input and feedback.

Jim Nicol, The MagicTouch’s Managing Director commented: ”With almost 29 years of service to the industry we have always maintained our business and reputation by ensuring our service levels not only match customer expectations, but exceed them. Now, this new technology, when managed properly, can be successfully harnessed to enhance and improve this even further in the future”.

The company continues to invite customers to attend ‘Hands on Demonstrations’ at its Dunstable facility and confirms that every possible precaution has been implemented to ensure customer safety as the UK moves slowly out of lockdown.

Jim Nichol concluded: “The global market and appetite for personalisation continues to grow and even during these testing times there are new opportunities to be explored, including the decoration of facemasks, an application that is well-served by the flexibility and speed of TheMagicTouch transfer process.”

For further information, or to book a demonstration contact TheMagicTouch via e-mail at:

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