These boots are made for selfies!
The worlds of large format 3D printing and winter sports merged during this year’s annual Ski Deal Week, a seven-day festival that provides skiers and snowboarders with a European winter sport and entertainment experience.
With the event, which was this year held in Sella Ronda, Italy, attracting festival-goers of all age groups, the organisers wanted to inject new levels of creativity and interactive entertainment to boost customers’ engagement with the brand. This saw Ski Deal enlist the help of two European large format print providers – the Italian advertising agency, SismaItalia, and French-based, METROPOLE, in partnership with Marie 3D – to produce a range of larger-than-life 3D printed winter sports accessories.
Produced on the companies’ Massivit 1800 3D Printers, the models included a pair of oversized goggles, a helmet, a full-size snowboard, and the main attraction, a gigantic ski boot, which featured prominently on social media after hundreds of visitors chose to climb inside for a selfie or two!
Measuring 2.2 metres long and 2.3 metres high the realistic ski boot comprised two pieces and was produced within just 38-hours. Once the gloss finish was applied, the lifelike boot was ready to be transported by cable car to its final destination 3000 metres above ground level, to steal the limelight.
For further information on Massivit 3D printers, visit: www.massivit3d.com