UK Point of Sale delivers for Dunlop rebrand
When Dunlop Adhesives launched its new packaging in early 2013, it wanted to develop a suite of point of sale items that would both help to educate shoppers and enable them to make informed decisions.
Accordingly, the specialist manufacturer of adhesives, grouts, finishing and ancillary products, called on UK Point of Sale to provide high quality shelf edge leaflet holders and shelf barkers to support the launch activity by promoting the newly repackaged products.
The shelf edge barkers focus on cross-selling opportunities and consumer education by highlighting the QR codes featured on the new packaging, and DL leaflet holders, which have been used to dispense product selector leaflets from the shelf edge.
Debi Boulton, Brand Manager at Dunlop Adhesives, commented:
“This is a really exciting and important time for the company and it was essential that we worked in tandem with the builders’ merchants that supply our products to ensure that we were providing as much help and advice to both staff and customers. The point of sale products were thus an important part of the campaign and we knew that UK POS would be able to meet our high quality standards and execute delivery across the country within 24 hours.”
Debra Jamieson, Sales and Marketing Director at UK Point of Sale, added:
“Dunlop is such a well known brand, and we are honoured that it chose to work with us as part of the delivery of its rebrand. We pride ourselves on being able to supply the perfect point of sale for every individual project, and our shelf edge leaflet holders and shelf barkers are two of our best selling products. It is fantastic to be able to work with brands, as well as retailers, in order to provide the most appropriate point of sale solutions, and we look forward to working with Dunlop again in the future.”