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Unveiled at the Tour de France

Unveiled at the Tour de France

Fuchs Lubricants’ new van, which features its stunning new Silkolene cycling branding was unveiled before an audience of some 2.5million people, when the vehicle took part in the Yorkshire stages of the Tour de France.

The vehicle wrap, fitted by Cipher Graphics of Stoke, was printed on 3M IJ180Cv3 wrapping film, using an HP latex printer.

3M IJ180Cv3 is a short to long term removable digital printing filmthat offers great conformability, making it ideal for use on curved surfaces,which can be successfully applied in both extremely hot and cold temperatures. It is suitable for vehicle wraps, vehicle livery and advertising wraps and offers 10 years durability. In addition, Controltac adhesive makes IJ180Cv3 easy to reposition, thus enabling faster and easier application for large format graphics. Its Comply air release adhesive also provides an improved finish, resulting in timesavings, faster turnaround and reduced wastage.

Commenting on the project, Jon Sherwood, a Director of Cipher Graphics, which has been producing exhibition and display graphics for Fuchs for a number of years, said:“Even though we could see that the demand for vehicles was steadily increasing, we were always of the opinion that until we could do something properly, we’d rather not do it at all!”  By way of explanation, he added: “I’ve seen too many examples of graphics popping out of recesses, where either the wrong film has been used or the graphics have been poorly fitted.”

Jon continued: “However, once we had taken advice from William Smith, and recruited an experienced fitting team, we decided that we could enter the market with confidence.  Now we know that as long as we take pains to ensure that we use the most appropriate materials for the job, we can guarantee quality results for our clients.”

3M IJ180Cv3 is available ex-stock from William Smith and next day delivery is available on orders received before 6pm.

For further information visit: www.williamsmith.co.uk

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