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UYR speeds up its service with an Anapurna H2500i LED

UYR speeds up its service with an Anapurna H2500i LED

Creative, design and print solutions specialist, UYR has invested in a further Agfa wide format printer, an Anapurna H2500i LED, which offers additional speed to its service and ensures that it continues to meet increasingly short customer lead times.

Phillip Tasker, Account Director at the UYR Group, observed: “Digital marketing has shifted perceptions in the fast-moving hospitality market we serve. It enables our clients to be reactive to the climate, creating ideas in the morning and promoting them the same day. Our corporate clients now want to create promotions where the physical POS may have to be in hundreds of locations the following week and the latest Agfa Anapurna H2500i engine helps us to deliver this.”

The Agfa Anapurna H2500i LED is a high-speed hybrid UV LED-curable inkjet system. The six-colour engine has a print width of up to 2.5m and combines high quality with high productivity for the production of outdoor and indoor, rigid and flexible wide-format applications. It offers roll-to-roll or flatbed printing of materials up to a thickness of 45mm and is also fitted with the very latest energy saving air-cooled LED lamps, which are ideal for use on heat-sensitive material.

For UYR, this latest printer complements its Anapurna FB2540 Flatbed, which it uses for small runs and requests from its online print portal to support individual outlets of major accounts and its Anapurna M3200 RTR roll-to-roll machine, which is used for specialist larger scale jobs. The company also streamlines all of its wide format workflow using the Agfa Asanti production hub, which helps to avoid errors, minimises manual intervention, shortens pre-press procedures and simplifies the entire printing process.

Originally founded in 1998 by Adam Wood, who had previously worked as a promoter within the music industry, UYR initially supported the entertainment sector, offering a creative and design service, but it grew rapidly after winning major new business accounts within the hospitality market, including the European arm of the Hard Rock Café, which has been a UYR client for the past 18 years. In 2006, the business started to invest in printing engines (poster, vinyl and standard roll machines) to more efficiently support its clients and, following a move to new larger premises in 2010, it invested in its first litho presses, a B2 shortly followed by a larger B1 machine.

In 2012 it purchased its first wide format printer from Agfa. The introduction to Agfa came through an existing relationship with Litho Supplies, which continues to provide UYR’s day-to-day account support. UYR diligently researches the market each time it invests in a printing press, but the combination of the quality of the Agfa product’s and the healthy relationship that has developed led it to once again choose Agfa for this latest investment.

UYR now employs around 100 people and has grown by adding services for its customer base. It differs from many in that it generally only prints for its clients and most of its relationships with customers have come from its creative and design service.

Adam Wood, UYR’s Managing Director, reported: “The wide format side of our business is flourishing. The importance of having timely promotional messaging at point of purchase shouldn’t be underestimated. However, lead times for this sort of material are usually tight and, as we don’t see that changing, we have to invest to ensure that our service meets clients’ expectations.

“Just six weeks in, we are already really pleased with the efficiency of this latest Agfa machine and I’d like to thank everyone at Agfa and Litho Supplies and acknowledge their strong support over the years. They have always responded well to any problems that we have experienced and been contactable at all levels at any time and that is key, particularly in the fast-moving hospitality market. As a business we don’t expect to stand still; we want to grow to the next phase with both Litho Supplies and Agfa’s support.”

For further information on UYR, visit: www.uyr.co.uk

For further information on Agfa Graphics, visit:

www.agfagraphics.co.uk

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