A Virgin wrap for X-Men
Due to its suitability for large-format installations, adhesive performance and long-term graphics durability, Controltac Graphic Film with Comply Adhesive Series 160C-32 from 3M was used by corporate livery specialist Stewart Signs to create a spectacular train wrap on behalf of Virgin Trains.
The wrap was used as part of a travelling movie promotion for the Twentieth Century Fox film X-Men: Days of Future Past and applied to a specially refurbished train that will feature the graphics until the end of July.
After careful removal of the existing Virgin Trains’ livery, teams of Stewart Signs’ highly trained livery applicators meticulously wrapped each carriage of the train with digitally printed images of the film and its main characters, in a task that took teams 160 hours to apply 549 square metres.
The film’s Comply adhesive technology enables straightforward installation of large-format graphics due to the presence of specially embedded channels in the adhesive that allows air bubbles to escape during the application process and ensures perfect adhesion to flat and gently curved surfaces, including those featuring rivets. The adhesive is also grey-pigmented to provide excellent hiding power, while the film has a matte finish that is scuff-resistant.
In common with all of the enamel inks and engineering processes used to create the wrap, Controltac Graphic Film with Comply Adhesive Series 160C-32 was designed and tested in accordance with relevant rail industry standards.