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Walking on Clouds

Walking on Clouds


Avant garde fashion designer, Henry Holland worked with Canon and London-based print company Displayways to produce graphics printed on an Océ Arizona UV flatbed printer, which were teamed with a giant angled mirror, to provide a backdrop for his recent London Fashion Week catwalk show that created the interesting illusion that the models were walking on clouds.

catwalk_installation_highres-webTo set the scene for the show, the catwalk was created in a multi-storey car park, which was deemed to provide the appropriately gritty, urban environment required to show off Holland’s sophisticated, yet hard-edged, collection to best advantage.

Displayways has also used its Arizona XT printer to create wide-format graphics for other high profile exhibitions and shows, including the Barbican commissioned Dalston House exhibition in Hackney, printed 180sq.m of vinyl for Henry Holland’s show.


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