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Working in tandem

Working in tandem
(left to right) Rob Hill and Richard Birch

(left to right) Rob Hill and Richard Birch

Since it was founded some 10 years ago, Chessington-based Graphica Display has established an impressive list of clients, such as Axa Group, Caffé Nero, Debenhams, Lacoste and Specsavers, as well as being an approved supplier for the Boeing EMEA region.

The company, which produces a variety of sign and display material for retail and commercial premises, events and public sector contracts, recently became the first UK business to install a Jeti Mira UV-inkjet printer from Agfa, as part of a £400,000 investment, which also included the acquisition of a Blackman & White cutter/router.

Explaining these purchasing decisions, Rob Hill, Managing Director of Graphica Display said: “Over the past 18 months we considered a number of different printer options, but eventually settled on the Mira, which offered the best quality output and flexibility. In addition, we also found Agfa to be the most responsive company of all those we contacted.”

He went on to add that the two new pieces of kit complement each other perfectly and work in tandem to deliver optimal quality output, saying: “For example, we can print onto rigid acrylic and cut to shape with clean smooth edges that require no further finishing. The two machines provide real advantages when we are faced with tight deadlines for retail promotions and are used to make light work of a whole range of different applications.”

A 2.69m x 3.2m wide, UV–inkjet flatbed printer that features a moving gantry for printing on x- and y- axes with pinpoint precision, the Jeti Mira offers six-colours, plus white together with printing speeds of up to 227m²/hr,while the dockable roll-to-roll option also provides the option of printing on a wide variety of flexible media.

It produces industry-leading quality in six colours with or without white and/or varnish and the 7pl droplet size facilitates the reproduction of stunning detail and razor-sharp text, even in something as small as four-point type, both positive and negative.

The Jeti Mira also features ‘Print & Prepare’ technology that enables the loading of new media while the printer is in operation, thus ensuring maximum convenience and productivity.

Richard Birch, Graphica Display’s General Manager reported: “The Mira produces superb colour images, but, because it uses only a thin layer of ink, there is a substantial saving on ink usage too.”

Rob Hill admitted that installation threw up a few challenges, not least of all because the company had to create a new entrance to its premises in order to accommodate the machine, but happily, the upheaval has proved thoroughly worthwhile.  Rob concluded:  “Thankfully, we have an understanding landlord, while Agfa did everything it could to ensure that the installation went as smoothly as possible and now that the two new machines are completely up and running we haven’t looked back!’

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