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Wraps with woman appeal

Wraps with woman appeal

 VR Motorsport has unveiled a vibrant new racing car design to inspire and celebrate female drivers, which was printed by MediaCo using flexible HP Latex technology.

Vincent Randall, a former sidecar racer, launched VR Motorsport around ten years ago as an amateur organisation, which quickly attained professional status, finding success in both the UK and around the world. This year, it is taking on the competition at renowned tracks including Brands Hatch and Silverstone in the BritCar Endurance Championship.

VR Motorsport kicked off the season at the Croft Circuit in July with a freshly wrapped Praga R1 racing car, featuring a design commissioned by Motorsport Woman to draw attention to female drivers. After Round 1, VR Motorsport female/male racing duo Jem Hepworth and Danny Harrison are top of the leader board.

Dubbed the ‘art car’, the vehicle’s wrap is based on 2D artwork created by artist Cain Caser that was transformed into a 3D wrap by MediaCo. Vincent Randall is also one of the founders and directors of Manchester-based MediaCo, a leading large format graphics producer in the UK, so the project was a natural collaboration. MediaCo’s 36,000sq ft facility is packed with equipment, which is routinely used to produce everything from exhibition graphics to retail signage to wallpaper – but its HP Latex 3600 printer, installed this year, was selected to output the full-colour vehicle wrap.

Vincent explained: “HP Latex inks don’t affect the surface of the material you’re printing on, so if you’re using glossy film for a vehicle wrap then it will remain glossy. The inks are also very flexible, which is essential for wrapping cars like the Praga R1 which has a distinctively contoured chassis.”

The uniformity of finish and colour were vital if the artist’s original painting was to be successfully replicated, especially in relation to the intricate brushwork. It was not possible to scan the painting, so MediaCo’s graphic artists worked from hundreds of photographs to render the image. The project, –including printing by the MediaCo team, wrapping by Visionary Graphics and delivery to Croft, was completed in just one week.

“We like to tell the story of our drivers in our racing car designs,” confided Vincent. “The finished result reflects the driver, Jem Hepworth, and the vision of Motorsport Woman’s owner Tara Strong. It looks great on the track.”

Vincent revealed that MediaCo was first attracted to HP Latex for its environmental benefits, having already invested in an HP Stitch S1000 for textile work and achieved stunning results. HP’s water-based, odour-free Latex inks are GREENGUARD Gold rated at the highest level and are ozone-free. Thus, both end-users and print room operators benefit from cleaner, safer air.

“Sustainability is the future of print,” observed Vincent. “We were very impressed by the story of HP and by the environmental credentials of HP Latex and Stitch.

“Even on the racetrack, environmentally-friendly technology is developing. It’s a challenge for car companies, but in a few years, we might well be racing electric cars at VR Motorsport. I personally drive an electric car and we strive for sustainability in many areas across both businesses.”

The latest collaboration between MediaCo, VR Motorsport and Motorsport Woman took place at the BritCar Endurance race at Brands Hatch on August 1st, 2020.

For further information on MediaCo, visit: www.mediaco.co.uk

 For further information on HP’s full portfolio of Latex wide-format printers, visit: www.hp.com

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