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WTTB and IPIA offer a new benefit for Rockstar customers

WTTB and IPIA offer a new benefit for Rockstar customers
In light of the difficult trading conditions that sign and print companies have experienced during the last year due to the COVID-19 pandemic, Where the Trade Buys (WTTB) has announced that it will be funding collaboration and support services via the Independent Print Industries Association (IPIA), for its Rockstar customers each month.

Gary Peeling, CEO WTTB/Precision Proco Group, (pictured above right) explained: “The Covid crisis has demonstrated the value of working together and the IPIA is an excellent example of how shared resource and support can make the difference between success or failure, but perhaps, more importantly, it has also demonstrated the benefits of the help and support that passes from member to member via the network.

“As we were all trying to navigate the complexities of government and local business support, the IPIA provided clear and concise advice and even coordinated lobbying for the industry.

“I am also aware that when the business environment is challenging, this critical IPIA support may be considered a discretionary spend, so we are very happy to assist IPIA members and to introduce and encourage new members to support the Association – because we all do better when we work together.”

Graeme Smith, Chairman of the IPIA and Managing Director of Cyan Group, (pictured above left), commented: “Where the Trade Buys and its parent company, Precision Proco Group, are dynamic, forward-thinking and customer-centric organisations.

“I can say this, not only because they are a very pro-active member of the IPIA, but because I have the first-hand experience as a customer and beneficiary of its Rockstar programme.

“Our core ethos at the IPIA is to support print industry businesses to thrive in uncertain times, and this collaboration with Where the Trade Buys is a perfect expression of that focus.”

Customers of WTTB just need to check their Rockstar benefits dashboard to see if their membership is correctly designated to qualify for this additional benefit, which is worth between £25 to £60 per month in addition to usual WTTB Rockstar benefits.

Gary added: “We believe that customers that collaborate more easily, and are supported and informed more professionally, will make better progress and be able to proceed with confidence and optimism in this challenging period – so we are delighted to assist them in 2021.”

He concluded: “We lost much which had previously been dependable in the print industry during 2020 – in particular, high-use print clients from hospitality, retail, leisure, events and travel that are likely to remain depressed for some time to come.

“This also extended to the customers themselves, which although remaining loyal, are now staying at home and are thus no longer close to our shops, offices or factories.

“We all understand the various issues – the truth is that the industry was already changing quickly. The good news is that the prospects for the industry as a whole remain robust, but the business, customers and opportunities have moved and changed. So, we need to do the same, and we are delighted to prove our commitment to you all and the IPIA in 2021 with this additional Rockstar benefit.”

When WTTB Rockstar customers reach Lennon or Mercury level they will receive a complimentary month of IPIA Lite membership. Customers reaching Rockstar tier Hendrix and above will receive a month’s full IPIA membership.

This reward is provided in addition to the other  Rockstar Royalties benefits and discounts.

The IPIA offers a broad selection of benefits and a variety of Membership Packages. For a full list please visit: ipia.org.uk/categories-of-membership

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