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Xtreme Signs and Graphics embraces PONGS

Xtreme Signs and Graphics embraces PONGS

In the last eighteen months, everything has come together for Pierre Pheiffer, the owner and Managing Director of Xtreme Signs and Graphics.

The Dublin-based digital wide format print specialist has installed two new digital 3.2m production quality printers, and swapped its previous material choice for PONGS Direct-Tex SoftImage Contrast Black Back textile.

Pierre explained: “I tested a roll and I’ve never looked back. With our previous material, we had a success rate of about 60 percent a roll, but with PONGS contrast we pretty much use over 95 percent of the material.”

PONGS Direct-Tex Softimage Contrast is a best in class high white textile with a coated black reverse that delivers excellent print quality and total blackout. With a weight of 230gsm, this fire retardant material, which is available in 10, 50 and 100m lengths and widths of up to 5050mm, is suitable for use with dye sublimation direct or transfer, UV and latex inks. A knitted textile, which features excellent stretch and recovery properties and facilitates highly vibrant colour reproduction, it is the ideal partner for tension frame systems, and can also be successfully used for curtains and backdrops, retail graphics, event branding, front projection and soft signage.

It is manufactured in Germany under strict environmental guidelines and is FR and OEKO-TEX approved, thus enabling it to be safely incinerated for local waste-to-energy recycling schemes.

Xtreme Graphics spends 50 percent of its time servicing the exhibition sector and the rest producing general signage, including retail and corporate work. In the last two years, it has seen a significant shift in this market and now outputs 70 percent of textile to 30 percent board.

So what is it that Pierre loves about PONGS Contrast? He confided: “We supply print to a lot of modular systems with a silicon edge on it, and we find the quality absolutely superb. When you unfold it after its been rolled up into a bundle, and you stretch it back out over the frames and all the bruising and creases magically smooth out and it looks like a graphic that you’ve just printed.

“The partners who work with us undertake exhibitions all over Europe, so a lot of our print travels throughout the continent and sometimes beyond. Textile is an excellent traveller, as it is light and convenient to transport while traditional boards are so much more difficult and expensive to move and store. This is why textiles are becoming the de-facto standard.”

In fact, so enamoured is Pierre with textiles that he has been very proactive in promoting the use of this more versatile material to clients in the sign and retail sectors. He reported: “Retail clients, in particular, are keen to try it and we’re really pushing the PONGS Contrast now for wall graphics, which we use with a silicon-edged frame. This is very popular with retailers because they can see the benefits of using the frame once and then changing the silicon edge every three to six months.”

In addition, PONGS textiles are also now being used in interior design applications where they feature in both decorative and architectural treatments.

Pierre, who purchases his PONG Textiles from CMYUK, the exclusive UK distributor for textiles for PONGS’ digital printing textiles continued: “We want to see further growth in the exhibition and general signage side of things, but next year we’re really going to push wall coverings, seamless wall vinyls and other digital wallpapers too.”

To assist with this, Joel Willcock, CMYUK’s Textile Business Development Specialist, will be accompanying Pierre to the PONGS Village at the forthcoming EuroShop 2020 exhibition, which will take place in Dusseldorf next February. PIerre will also use the opportunity of the show to visit the famed Villa Lantz, the iconic PONGS HQ and showroom, which is also located in Dusseldorf and displays the broad sweep of possible applications plus the transformational abilities of the various PONGS textiles and fixing systems.

Pierre concluded: “There’s an old traditional signmaker on every corner in Ireland, but we’ve now all but abandoned the usual round of vehicle graphics and all of that stuff. In future, PONGS and its offerings are going to form a central part of our new business strategy, as we feel certain that there is a huge potential for PONGS products and we plan to capitalise on all of the opportunities on offer!”

For further information on Xtreme Signs & Graphics, visit: www.pongs.com

For further information on CMYUK and its collection of Pongs Textiles, visit: www.cmyuk.com

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