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20|30 Vision

20|30 Vision
Innovative retail designers Floreeda Fabrications recently unveiled its 20:30 vision via a virtual concept store. The futuristic retail experience is in celebration of Floreeda’s 30 years in business.

Crafted in Floreeda’s own workshop Innovation Zone, the pop-up shop offers an immersive 360 degree retail experience for designers and brands that have been unable to seek inspiration from the usual retail design and VM trade shows over the past 12 months.

Taking inspiration from 1990 when Floreeda was first established and transcending to 2020, the bold concept store features retro references paired with the latest fabrication techniques. In-store signage, particularly the use of bold illuminated Perspex acrylic colours from Perspex Distribution that complement the sleek white, grey and red colour scheme, feature heavily within the design.

When visiting www.20-30.vision, viewers are delighted by the interactive 360 degree site, which enables them to navigate their way around the store and pick out the different areas of the concept shop, which include a beauty lab, footwear wall, apparel wall and accessories section all of which offer exciting new fabrication ideas.

Floreeda’s Managing Director, Paul Jones commented: “Floreeda’s mantra is ‘Create, Innovate, Fabricate’ and that is exactly what we are showcasing with our 20|30 Vision. In the absence of the usual retail trade shows, we decided to build this concept store and document the process via our Instagram feed during lockdown 1 and 2.

“We’ve really enjoyed the whole design process and hope that our passion for demonstrating our fabrication techniques and modern design helps to inspire store designers and visual merchandisers to challenge us to revamp their projects.”

To experience the vision and immerse yourself in the 360 degree display, visit: www.20-30.vision.

 Floreeda’s Instagram feed @floreedafabs is the go-to source for inspiration and latest fabrication ideas.

For further information on Perspex Distribution, visit: www.perspex.co.uk

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