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A Fragrant Display

A Fragrant Display
London-based print and point of sale specialist POSITIVE+ recently used display boards from Antalis to create environmentally-friendly point of sale solutions for Ariana Grande’s ethical new fragrance, ‘God is a Woman’.

With a constant focus on environmental considerations, POSITIVE+ measures, and aims to reduce, the environmental impact of its design, materials and processes, supply chain, delivery, logistics and end of life. Sourcing eco-friendly substrates for the point of sale solutions was an important factor in meeting the environmental goals of both POSITIVE+ and its client, Designer Parfums.

For the floor standing display units, POSITIVE+ selected sustainably sourced Displayflute E/B Flute corrugated board for the main unit, back panel and tester plinth, while an E-flute corrugate was chosen for the tester on the display tray, the base and plinth of the countertop unit. As well as being lightweight and strong, Displayflute corrugated boards are biodegradable and easy to recycle after use.

The ‘free gift’ and perfume bottle plaques on the tester display tray were made from DISPA, an environmentally-friendly alternative to foam boards.

POSITIVE+ had used these sustainable products from Antalis before and was thus confident that the selected materials would help it to achieve the high-quality finish that the client had stipulated.

POSITIVE+’s Chief Commercial and Sustainability Officer, Tony Dennington, commented: “A lot of our clients are now requesting sustainable solutions, such as cardboard engineering, as an alternative to acrylic fabrication. Antalis offer some great products that help us to deliver sustainable design without compromising on the premium finish that our clients have come to expect.”

Visual Communications Director at Antalis, Chris Green, added: “Sustainability starts with good consultation at the design stage so we were delighted to be able to support POSITIVE+ and its client, Designer Parfums, in selecting display products that would align with its environmental goals and present the new Ariana Grande fragrance in the best possible way.”

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