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A new look for Sign & Digital UK 2020

A new look for Sign & Digital UK 2020

Sign & Digital UK (SDUK) is returning to Birmingham’s NEC on 28th -30th April 2020, with an all new show in a new hall.

Delivered by new Event Director Jenny Matthew, working alongside Rudi Blackett as Key Account Director and a new marketing team, SDUK 2020 promises visitors and exhibitors a fresh show with a new website, new layout, new features and new stand options.

The show also has a new look for 2020, which will complete the trilogy of its ‘building business face-to-face’ creative focus combined a fresh, contemporary design-led influence.

Following the 2019 event, the organiser undertook a series of questionnaires and interviews with SDUK’s core audience in order to adapt the show’s features to reflect visitor and industry demand. Not only will the carefully curated new plan build upon SDUK’s existing markets, it will also expand the show’s appeal beyond its core audience to include more visitors from textile production, plus end-users in the creative, retail, lifestyle, education and local government sectors.

One brand new feature for 2020 is TextileTech, a new learning zone focused on the expanding growth market of textile printing and finishing. It will feature applications and demonstrations, skill workshops, industry speakers, marketing leading specialist exhibitors and a ‘textile trail’.

There will also be two brand new areas introduced at the 2020 show. First is Sign Making Essentials, a zone dedicated to showcasing the essential equipment and tools required for signmaking, featuring specialist suppliers of fixings, fittings, tools, squeegees, cutters and much more. Second is the Applications Gallery, where visitors can see a wide range of materials and substrates being used in a variety of creative application settings.

Industry presentations, seminars and live demonstrations will grow further for 2020, to help visitors to build their skills and knowledge and support innovation all year round, with many new features being revealed in the lead up to the show.

Jenny Matthew, Event Director at SDUK commented: “We’re investing strongly in our long-standing and much loved Sign & Digital UK event, to help us deliver more for both visitors and exhibitors in 2020. With a new marketing and sales team to help grow the show, we’re also busy formulating plans to help elevate it to the next level. We have some exciting ideas and believe 2020 will be the best year yet!”

 Sign & Digital UK is free to attend for visitors. For further information, visit:

 To enquire about exhibiting please contact the show team to see the various packages on offer. Telephone: 01342 33200 or e-mail:

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