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A quarter of Brits decree that neon signs are garish!

A quarter of Brits decree that neon signs are garish!

Shockingly, when interviewed on the topic, over a quarter of people believe neon signs would make a bar seem garish, while a further fifth said it would indicate that the venue was ‘fun’, according to research.

In a recent survey of 1,065 people conducted by NeonPlus, 26.6 percent of respondents said that seeing a neon sign in a bar would give them the impression that it was a garish venue. 

However, while being ‘garish’ may have once been considered to be a bad thing, a loud interior design with novelty features can now help establishments stand out and go viral on social media. 

A further 21.6 percent of respondents also said that neon signs would indicate that a bar is fun, and another fifth believed neon would attract a young crowd to the establishment.

Graeme Hoole, Head of Product Development at NeonPlus said: “Vibrant and colourful lighting, such as neon, can help to create a party atmosphere and energise customers.”

But neon can also be tailored to create many other types of ambience too. For example, a sophisticated cocktail bar inspired by Hollywood Regency with velvet soft furnishings, jewel tones, and brass accents, can be elevated with a simple neon sign in pink cursive writing.

Hetty Wheeler, a designer at the architectural and interior design consultancy Shh, added: “Depending on their colours and size, neon lights can be used to bring a modern, vibrant twist to illumination or they can be used to create a more relaxed atmosphere. For a more chilled vibe, softer pastel colours work better, whereas, for a vibrant feel, brighter and bigger signs are favoured.”

Nearly 20 percent of respondents said neon signs would make a bar seem modern and trendy. 

 Graeme Hoole opined: “While neon was commonly seen in dive bars through the eighties, it has since re-emerged as a must-have accessory for stylish venues and, furthermore, the evolution of this feature provides the option to use neon to complement a retro or contemporary style.”

A neon sign can also be used to reflect a company’s branding by using signature typography and colours or by displaying slogans.

Eye-catching neon can also generate free advertising by encouraging customers to take photos at the venue, and post them on Instagram.

Hetty Wheeler advised: “For maximum effect, overcrowd a seating area with bright and boisterous neons to create a surreal, vintage atmosphere that is perfect for a social media shot, or accentuate dark corners with contrasting and quirky signage that can highlight a vibrant wallpaper whose impact would otherwise be lost.”

In fact, a commission to resign the interior of a bar is the perfect excuse for signmakers to get creative and showcase the brand’s personality with a custom-made neon sign and NeonPlus is more than happy to help and advise!

For further information on how to create unique and imaginative neon effects, visit: www.neonplus.co.uk

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