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Absen welcomes a new Industry Development Director

Absen welcomes a new Industry Development Director
 Global LED specialist, Absen has appointed Jaswinder Guleria as the new Industry Development Director for the Middle East and Africa (MEA) region. Bringing two decades of experience within the AV industry, Guleria will expand and strengthen the company’s business alliances throughout the MEA region, to bolster Absen’s global network.

Reporting to Ruben Rengel, Senior Vice President, Global Business Development at Absen, Guleria’s primary objectives will be identifying and introducing Absen to potential clients, consultants, and distributors in the region, to forge new business associates and partners in Absen’s global network.

Guleria, whose industry experience includes more than 19-plus years in the visual display market, joins the global LED display manufacturer, having previously worked alongside brands such as Philips, Samsung, LG, and Epson. He boasts an impressive understanding of visual display technology in LED, LCD and DV LED.

Commenting on his new role, Guleria said: “Display technology is currently experiencing a great shift in terms of visual communication. Knowledge is the key to success. My extensive background in visual displays is something I can share with Absen, to add value to its already renowned reputation.”

He added that Absen has already come a long way with great vision in the MEA region and that he hopes to continue on in the same strength. Guleria continued: “Absen is the undisputed market leader in LED, so it feels great to be part of an incredibly talented and professional team. I firmly believe Absen will further strengthen this leadership, so it’s a very exciting team to be a part of.”

Commenting on Guleria’s appointment, Ruben Rengel concluded: “We are thrilled to welcome Jaswinder to the team, his wealth of industry knowledge will be an invaluable asset in growing our network further as well as strengthening the relationships Absen already has in this region.”

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