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Adventurous signage for Printworks

Adventurous signage for Printworks

 When it was commissioned by Treetop Adventure Golf to provide attention-grabbing signage for Printworks, one of Manchester’s premier entertainment destinations, isGroup worked closely with SloanLED LED systems and Applelec to create the new, high-level sign.

isGroup manufactured the sign for the rainforest-themed crazy golf establishment to coincide with the launch of its first English venue. In-keeping with the pre-existing signage, the logo was designed to deliver a commanding statement piece, whilst also revealing the architectural character of the Grade II Listed Printworks building.

Measuring an impressive overall 6350 x 2552mm, the large format signage comprised built-up, rim and return, illuminated letters, which featured  green and ivory acrylic faces to align with Treetop Adventure Golf’s brand colours. At 592mm in height at their tallest, the letters were integrated with SloanLED’s 6500K Prism Mini modules, as the crisp, white colour temperature of the LEDs delivers bright and smooth face illumination.

The built-up letters were mounted onto a slim, aluminium sign tray, which forms the first layer of the logo and anchors the signage to the Printworks façade. Manufactured in sections to suit the existing exterior framework of the building, the slick sign tray, which has a depth of 100mm, was shaped to replicate Treetop Adventure Golf’s wooden plaque design. To recreate the appearance of distressed timber, the sign tray was wrapped in external graded, digitally printed vinyl.

SloanLED’s green FlexiBRITE LED system was used to trace the outline of the aluminium sign tray and was shaped to precisely follow the rustic rough edge of the wooden plaque design. Combining a mixture of meandering lines and acute angles of light, the highly malleable LED solution was easily configured into the difficult positions, achieving vibrant, neon-style perimeter illumination.

Paul Dyke isGroup’s Sales/Technical Director said: ‘We specifically selected SloanLED’s FlexiBRITE as we knew the LED system would deliver the premium quality required for this project. The colour rich solution closely matches the vivid green of the Treetop lettering, which helped to create a cohesive and stylish design. In addition, the high performing LEDs provide powerful, homogenous illumination, achieving impactful signage that stands out amongst the other tenant branding.’

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