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An impressive showing from Roland DG

An impressive showing from Roland DG

Sign and print companies from across the UK and beyond descended on the NEC in Birmingham for the annual Sign and Digital UK show at the end of April, Roland DG UK went out of its way to impress, showcasing its biggest technology showcase yet.

Fielding an impressive display of 15 machines and countless applications, the company offered visitors the chance to see the full range of Roland DG print solutions. These included the VersaUV industrial device, a selection of print-and-cut machines and a host of new innovations.

Roland’s Sales Development Manager, James Johnson commented: “Our VersaUV industrial device was the machine that caught customers’ eyes and sparked their imaginations. It has the flexibility to continuously print on anything up to 200mm high using a conveyor belt or flatbed, or to print onto very thin material using its roll to roll system, making it the ultimate hybrid machine.”

Roland DG UK dedicated an entire quadrant of its stand to innovative personalisation solutions including three VersaUV LEF flatbed printers, the MPX-95 impact engraver and the compact VersaSTUDIO BN-20 desktop inkjet printer/cutter.

Simon Wilcox, Retail & Consumer BDM for Roland DG UK, opined that Roland is dedicated to serving customers who are searching for the right tools to give them a competitive edge in this fertile new market.

He said: “Product personalisation is continuing to grow strongly, driven by increasing consumer awareness, the rapidly evolving retail environment and the need for brands to create experiences that engage their customers. Roland printing, engraving and cutting technologies form the production base of this global change in consumer demand.”

Staying true to its customer-first ethos, Roland was joined on its Sign and Digital UK stand by proud Roland users from a broad range of sectors. Print veteran, Pete ‘Big Pete’ Colman, was on hand to give advice – not only on using Roland products, but on every aspect of running a successful print business. Alex Liggett of The Vinyl Guys in Wolverhampton was a source of inspiration as he shared the story of his business’s rapid growth from a spare bedroom to a full 950sq ft workshop, with further expansion planned for mid-2018.

Summarising the company’s showing, Rob Goleniowski, Roland DG’s Head of Sales, said: “The response from visitors was amazing and they were really inspired by the range of products and print solutions on display.

“It was also a great experience for us and we got a lot of feedback from customers around the opportunities they’re pursuing. We’re already building their suggestions into our plans for the Roland DG Academy to ensure that we’re offering training courses that fit their needs.

“Overall, we were delighted to see such a high percentage of people looking to invest in products to help grow their business and glad that they see Roland as the perfect partner.”

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