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Antalis adds further enhancements to SUBSTR8

Antalis adds further enhancements to SUBSTR8

 Antalis has further enhanced its interactive online product selector tool, SUBSTR8 with the addition of new features that will make product selection even quicker and easier than before.

An intuitive tool, SUBSTR8 enables customers, specifiers and end users to navigate the huge Antalis range of roll and rigid media by ‘application’ across eight different creative sectors, including retail in-store/exteriors, office, automotive, exhibition and hospitality.

As part of ongoing work to improve customer experience, the site now benefits from enriched navigation, better mobile usability and, most notably, a new live chat feature that enables users to ask Antalis large format specialists questions while they browse.

Commenting on the new developments, Katie Farr, Strategic Marketing Manager at Antalis said: “The response we have received since the launch of our SUBSTR8 tool has been really positive and we were keen to build on its success. Now users will notice an improvement in the navigation and the downloadable files, but what is really exciting is the new live chat feature, which means that users can receive a real-time response to their questions while they are actively browsing the site.

“Nowadays, both specifiers and end-users are becoming increasingly exacting with regard to appropriate substrate selection and sustainability issues, and SUBSTR8 is designed to guide them through what can be an overwhelming array of options.

In addition, we’ve also received excellent feedback from our customers, who report that SUBSTR8 has inspired them to identify new application opportunities for products that they hadn’t previously considered.”

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