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Aurora Graphics steps up to the next level with Durst

Aurora Graphics steps up to the next level with Durst

Aurora Graphics is stepping up to another level and widening its business offering to customers with significant investments in new technology and software through Durst, manufacturer of advanced digital printing and production technologies.

 The Birmingham -based company has purchased a Durst Rho LED 512R six -colour with white production printer and taken on another nearby production unit as part of progressive expansion where turnover is expected to grow by another 20 percent this year alone.

The introduction of five-meter wide production will help Aurora Graphics to bolt on extra services for clients in a variety of markets in which the company already operates. Advanced software provided through Durst Professional Services will also introduce new mechanisms for ink usage control, provide unattended printing capabilities and improve workflows.

Mike Stearn, Managing Director of Aurora Graphics, said: “It’s never an easy decision with an investment of this scale, so we had to see what was available on the market. The reason we selected Durst included the build quality, productivity, versatility and the fact it’s the best offering on the market. The Rho 512R LED will complement our existing equipment and help us to continue to provide a first-class level of service to our clients and give a wider choice of products.

“This is another example of our commitment to investing in the best technology available, which will enable us to step up to the next level. It also reflects the ethos of a client-led company that always seeks to employ solutions-driven people who will continue to further professionalise the business. We certainly don’t want robots.”

Aurora Graphics covers a broad gamut of applications including exhibition graphics, POS, and outdoor and backlit signs as well as working with some trade and print management companies.

Mike Stearn continued: “I envisage that the introduction of the Rho 512R will lead to significantly more work in the exhibition and outdoor graphics areas, while also providing us with the capability for longer runs for quality, higher-end contracts, as well as more backlits.

“And, of course, we’ll be able to turn round jobs far more quickly now, thanks to the fantastic productivity, as well as offering more services to clients.”

Peter Bray, Managing Director of Durst UK & Ireland, said: “Aurora Graphics is a perfect example of how forward-thinking companies are increasingly turning to Durst for technology and software that makes a tangible difference to their businesses. We are delighted that this, in turn, helps them provide a wider range of products and services for their own customers. It’s a win-win situation.”

For further information on Aurora Graphics, visit: www.auroragraphics.co.uk

 For further information on Durst’s portfolio of digital printing systems, visit: www.durst-group.com

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