Avery launches Wrap Like a King 2019 challenge
Avery Dennison Graphics Solutions has announced the opening of its annual Wrap Like A King Challenge. This year’s vehicle wrap competition will run from June 3rd through August 30th, 2019, and it will again include Regional Wrap Kings, Continental Wrap Kings and the crowning of the prestigious ‘King of the Wrap World’.
Wrap installers from 50 countries across the world are invited to submit non-commercial, full print or colour change wrap projects to be judged for the chance to win thousands of dollars in prizes. The prize packages for 2019 are worth a combined total of over $30,000, available to Regional Wrap Kings, Continent Wrap Kings and the ‘King of the Wrap World’. In 2018, more than 200 installers entered the challenge.
Oliver Guenther, Avery Dennison’s Senior Director, Marketing and Channel Strategy, Graphics Solutions Europe, commented: “We’ve been expanding the Wrap Like A King Challenge to new regions across the globe over the past two years, with the newest addition of South Africa for this year’s competition. We’re also introducing the ‘People’s Choice Award’ which allows the public to vote for their favourite project.
This new award will provide additional and well-deserved recognition for our valued customers. We’re astonished at the level of creativity and talent with each passing year, and we anticipate the submissions for the 2019 challenge to surpass our expectations.”
Participating nations make up 13 geographic regions across the United States, Canada, Europe, Australia, New Zealand, Japan, South Korea and South Africa. Wrap installers in these regions will submit projects featuring Avery Dennison Supreme Wrapping Film, the Conform Chrome Series, MPI 1105 Cast Wrapping Films or a combination of car wrap films to be evaluated against their regional peers by a panel of judges.
The 10 Regional Wrap Kings will win nearly $2,000 worth of personalized marketing materials, Avery Dennison product, SEMA passes and more. They will then go on to battle for royalty on their continent: North America, Europe, North Asia, South Africa and Australia/New Zealand. The overall winner will be chosen by the judges as the best in show and crowned the “King of the Wrap World” at the 2019 SEMA Show, Nov. 5-8 in Las Vegas, Nevada.
Industry experts from around the globe will use their wealth of experience to narrow down the field, picking the most beautiful, technically challenging or otherwise most impressive wraps to move on in each round of the Challenge.
The five continent winners will receive a four-night stay in Las Vegas for the 2019 SEMA Show, where the ‘King of the Wrap World’ will be announced. The $3,200 prize pack for continent winners also includes personalised Wrap Like A King t-shirt, $500 in gift vouchers and a variety of promotional and marketing tools for the winner’s wrap shop. The ‘King of the Wrap World’ grand prize package is worth almost $5,000, with additional gift vouchers and exposure via the Avery Dennison website and web advertisements.
Car wrap installers are encouraged to enter a vehicle wrap project using Avery Dennison Supreme Wrapping Film or digital cast films online at wraplikeaking.com. Official rules, judge bios and prize information are also posted on the site.