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Breaking new ground

Breaking new ground

Roland DG’s Eco-Sol Max metallic inks gave Datum Print the extra sparkle it needed to break into luxury graphics markets and increase its service portfolio

Bollinger-graphic-using-Roland-Eco-Sol-Max-metallic-ink-copyRun by Directors Scott Pearce and Mark Gamble, the Hertfordshire-based printing company, Datum Print, has been offering its high-quality graphic design, marketing and digital and wide format printing services to agencies, print management companies and popular brands, such as Bollinger Champagne and John Lewis, for over 13 years, during which time it has evolved from its origins as a prepress business to one that offers the full gamut of sign and display applications.

This evolution has gathered pace In 2011, when the company invested in a Roland VersaCAMM VS-640 printer/cutter with white and metallic inks in order to improve the creative offerings provides to its customers – a decision that has opened up new markets and significantly reduced its outsourcing costs.

Explaining the purchasing decision, Scott Pearce commented: “As part of our on-going development plans, we were looking for a package that would help us break into the high-end jewellery and luxury car markets, both of which require graphics with a very high-quality finish, plus additional creative flourishes, such as vibrant metallic silver.”

Scott-Pearce---Datum-Print-copyHe continued: “We have used Roland products for a number of years, so were confident in the brand’s quality and performance, but what really appealed to us about the VersaCAMM VS-640 was its integrated cutting feature and the Eco-Sol Max inks that are available in white and metallic.  The machine has definitely helped us achieve our ambitions and we can now produce window graphics and labels that require complex cad-cutting in-house, something which has proved very beneficial on both a financial and operational level.”

Datum Print purchased its Roland printer through local dealer, Atech, who completed its installation within a day.  Now, nearly two years on, it continues to impress Datum Print and its customers with both the quality of its output and the added definition and luxurious finish the white and metallic ink gives printed graphics. Scott continued: “Our customers are always amazed at the remarkable results that the combination of a little creativity and white, metallic and CMYK inks can achieve – so much so, that we get a lot of repeat business!”

Scott and the team at Datum Print have also been impressed with the level of after-sales service from Roland through its RolandCare technical support package and the training courses held at the Roland Academy.  The company has Roland’s Bronze level of RolandCare, which includes over the phone technical support and free call outs and new parts if required. Scott concluded: “Our VersaCAMM is such a crucial part of our operation that it’s nice to know Roland is only a phone call away if we encounter any problems. The Roland forum and online support are also very useful and provide a great way for us to interact with other Roland users.”

Roland’s award-winning VersaCAMM VS series of printer/cutters, which are one of the brand’s most versatile and high-performing machines, is available in a range of specifications to suit all business needs and budgets. Available in four sizes, 30, 43, 54 and 64 inches, the VS series is easy-to-use and ideal for creating high-impact, eye-catching applications. Boasting fast print speeds (23.1m²/hour) and an unattended printing feature, the unit will seamlessly integrate into any print business. The VS series is available in four ink configurations and can be used in conjunction with up to eight Eco-Sol Max ink colours (CYMK, LC, LM, Metallic and White). Innovative technology ensures the Eco-Sol Max inks are durable and scratch resistant, and the wide colour gamut caters for even the most creative of projects.

For further information on Datum Print visit: 

For further information on Roland DG and its range of VersaCAMM VS products please visit:

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