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Bringing the outside in

Bringing the outside in
Family-owned sign and display business SignMax used Drytac ReTac Smooth 75 polymeric PVC film to produce a series of eye-catching interior wall graphics, bringing elements of the natural world into an indoor environment.

The South African company, which was founded by Theo Vermaak in 1987 and is now managed by his son NJ, was tasked with producing a design that created a natural and calming atmosphere for visitors to its client, local neurosurgeon Dr. Francois van Niekerk.

SignMax only started using Drytac shortly before the project, but its success with these materials in other recent pieces of work led it to select Drytac ReTac Smooth 75, which was recommended by the team at Drytac’s exclusive dealer in South Africa, Midcomp.

The company printed the colourful and calming design onto Drytac ReTac Smooth 75 using its HP Latex 335 printer, before installing the graphics at the facility to provide the building’s interior with a completely new feel.

“We have only recently started using Drytac materials, but we are very much looking forward to using Drytac products more on future projects,” NJ Vermaak said.

“ReTac Smooth 75 is a great product and the prints come out looking awesome when combined with our HP Latex 335. Our clients are also impressed by the fact that the product can be removed when not needed anymore, with no damage to the applied surface.”

Such has been the success of SignMax’s use of Drytac materials that the company is now exploring how the products can help it expand into new areas, in particular the wallpaper segment of the interior design market.

NJ Vermaak continued: “As with most companies in business during the Covid-19 pandemic and coping with the subsequent lockdowns, we’ve had to be proactive and introduce new products to the market. Using Drytac ReTac Smooth 75 means that we can offer our clients a new substrate that we can trust, giving us confidence to enter a market that we have not yet explored.”

Aside from wallpapers, SignMax has also begun to explore other areas such as floor and counter-top graphics, as well as architectural films.

“The prospects for this market are looking great, we are excited and positive about future projects,” NJ Vermaak said. “By combining Drytac films with our HP Latex printers, we are able to print vivid colours quickly, at a high quality, which is ideal for the decorative and retail market.”

For further information on Drytac ReTac Smooth 75, please click here.

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