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Bullseye hit the target!

Bullseye hit the target!

If there were ever an award for successful diversification into large format print and finishing, Bullseye would be printing its own name on the trophy!

The company has been creating trophies for 35 years, and during that time it has seen a big increase in the demand for digital printing.

Managing Director Vince Murphy observed: “We spend lots of time working with people who are running special events, such as awards nights for sports clubs and blue chip corporate clients.  And, of late, the requests for printed items have increased, to the extent that we had to do a lot of outsourcing.”

He continued: “Unfortunately, this proved both expensive and unreliable, so we took the leap and invested in a wide format printer so we could do the work ourselves.”

Bullseye has worked closely with large format print suppliers, CWE Solutions (CWES) over the last five years and the company has helped Bullseye to build up a veritable portfolio of printers, including a Mutoh Viper Sublimation printer, a Seiko ColourPainter solvent printer and, most recently, an HP FB700 UV printer and an HP Z6100 Aqueous printer. Bullseye’s next purchase will be a new Mutoh VJ1638W to replace the Mutoh Viper.

Vince is a great advocate of the service that CWES has provided, saying: “The assistance we’ve received has been fantastic; The CWES team has provided honest advice as to the most appropriate machines for our purposes and its expert installation and on-going support have ensured that all of the printers continue to offer optimum value.”

Having grown its print facility to such an extent, Bullseye eventually realised that it would also need to supplement its finishing capability and following further advice from CWES, it acquired a Kongsberg IXL44 CNC cutter, which now runs for eight to 10 hours a day and which, according to Marketing Director Jack Murphy, has proved itself to be invaluable.

He said: “We run everything other than digital paper through it. At the moment we’ve got a job for 300 flags, which previously we would have had to hand cut. On jobs like these, the Kongsberg is saving us between 50-100 man-hours a week.

“As well as the basics, the cut and crease facilities have also opened up a new market for us; we’re now printing sample runs of boxes on the HP FB700 and finishing them on the Kongsberg.

The company is also working with foamex, either printing and cutting it to shape for its own clients, or offering a trade service for other sign and display companies who don’t have their own in-house resources.

Jack added:  “We use the HP primarily on foamex, cardboard, banner vinyl and sticker vinyl and it’s great in term of both reliability and speed. We can even leave 50m rolls of vinyl to print overnight without any worries. But it’s great for use on other materials too -we’re now printing onto carpet for shop fitting and exhibitions, as well as MDF.

“The colours are great and the precision is excellent. For example, we print our own medal centres, which can be as small as 50mm with fine text and we’re also now experimenting with promotional gifts, such as mint dispensers and fridge magnets too.”

He went on to say that Bullseye is using the dye-sublimation Mutoh printer to produce one off samples of cushions on luxury fabrics, such as suede.

As for the future, Vince Murphy stated: “In general we’re moving towards more sustainable and environmentally friendly printing, and gearing up for more work with fabric – we’ll go wherever the customer wants to take us!”

Bullseye has recently launched a new website showcasing the printing arm of its business.  To discover the full portfolio of services it can offer visit:

For further information on CWE Solutions visit:

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