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Canon launches a new online large-format community

Canon launches a new online large-format community
Canon has launched a new online community, graphiPLAZA, for large format graphics experts, which can be freely accessed by Canon’s customers, Partners and employees and offers a global network of expertise to help improve their business practices. 

 Canon claims that graphiPLAZA is designed to enable users to become informed about the latest market trends, to be inspired by best practices around the world and to discover new and exciting application possibilities. It also offers an extensive manufacturer-independent media profile database with advanced search capabilities, which highlights substrates that are compatible with the Canon Arizona flatbed and Colorado roll-to-roll printer families. Accordingly, user and technical documentation, as well as the latest firmware and software updates, are available within a few mouse-clicks.

In addition, graphiPLAZA offers users an interactive forum to facilitate discussions with peers, categorised into various topics.

Dirk Brouns, Vice President, Large Format Graphics at Canon Production Printing, explained: “Large format graphics is an industry that thrives on creativity. It’s amazing to see the wealth of applications we can address and how our customers, our Partners and our specialists always find new and better ways to use our technology. With the launch of graphiPLAZA, it’s our ambition to connect our entire graphics community – customers, Partners and our own specialists – to unlock this creative potential for everybody.

The platform, which is fully GDPR compliant and meets Canon’s strict security regulations, is moderated by a team of employees from Canon’s Production Printing headquarters, supported by the regional sales organisations.

 Mathieu Peeters, Senior Director Strategic Marketing Large Format Graphics at Canon Production Printing. added: “graphiPLAZA is one of the key strategic projects that emphasises our ‘experts talking to experts’ philosophy. By launching the platform, we are facilitating the exchange of relevant information between us, as a large format solutions provider, and our industry peers, in the most user-friendly way. We are confident that the content on graphiPLAZA will inspire our customers to push the boundaries of print, help our Partners to maximise their business opportunities, and offer our employees a platform to learn more about best practice printing in collaboration with our customers worldwide.”

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