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Clear Channel signs European-wide deal with Amscreen

Clear Channel signs European-wide deal with Amscreen

 Clear Channel International has announced a new partnership with Amscreen that will include the provision of digital outdoor displays for a European-wide deployment. 

This new deal, which follows three years of digital out of home (DOOH) deployments in the UK market, where the total DOOH revenue now represents 50 percent of all DOOH revenues, will see further expansion across 16 new country markets.

The deal reflects Clear Channel’s move towards greater digitisation of its international network while standardising the technology across countries to deliver more operational efficiencies.

The global outdoor advertising business’s European territories include Belgium, Denmark, Estonia, Finland, France, Ireland, Italy, Latvia, Lithuania, Spain, Sweden, Netherlands, Norway, Poland, Switzerland and the UK.

Commenting on the new partnership, William Eccleshare, Clear Channel International CEO said: “We have been working with Simon and the Amscreen team for several years now. This deal has come about, not simply due to the speed of deployment and quality of the display, but thanks to Amscreen’s full-service solution and their constructive approach to this partnership, which has made this work so well.

 In the UK, more than 50 percent of our revenues are now derived from our digital estate thanks to the creativity, flexibility and contextual relevance it offers brands.  We are looking to replicate these capabilities with greater operational efficiency and offer these stunning displays to our advertisers across Europe.”

The soon to launch, standardised double-sided 75” screen product will offer Clear Channel International’s business units more efficient deployments across roadside, bus-shelter and outdoor retail environments. The displays have been developed to create base-product standardisation, while also providing the opportunity for exterior customisations for the local markets’ specific needs. This new product will benefit from a range of new innovations and investments that are all aligned to ensure shorter lead times and reliability on the street.

Simon Sugar, CEO Amscreen said: “Since 2014 we’ve been working as one with the Clear Channel UK team, where every element has been built to provide a simple, rapid and reliable deployment and operations. We have also managed to smash the standard industry lead times down to just six weeks. This, of course, brings with it a solid competitive advantage for new tenders for where local municipalities are looking to work with a fast, proven no-fuss solution.  We are incredibly proud to have achieved this with Clear Channel UK and are now looking forward to seeing these units across mainland Europe.”

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