Cycle of Hope
UK manufacturer of high end cycle components, Hope Technology, recently upgraded its in-house print capabilities with the investment of a Mimaki CJV30 printer/cutter and is now better placed to support its international network of retailers with improved marketing and event collateral.
The company put its recent decision to invest in a wide format Mimaki inkjet printer/cutter down to its desire to replicate its production efficiencies within its print department. With around 100 staff employed across its highly focussed operation, the Lancashire company has been a proud supplier to the cycling industry since the late 1980s
Commenting on the purchasing decision, Marketing Manager, Alan Weatherill, who has been with Hope Technology since the very beginning and takes ultimate responsibility for how the Hope brand is portrayed, explained that although output quality was a primary consideration, ease of use was very important too. He said: “We don’t need to use the printer all day, every day, but when we do use it, it’s for a wide variety of different work, so we were also looking for a machine with a minimal maintenance requirement.”
Happily the Mimaki CJV30 printer/cutter, which Hope Technology purchased from its longstanding supplier, Granthams Graphic Technology, fitted all aspects of the brief, while also offering some extra advantages too.
Alan Weatherill continued: “Our old printer/cutter couldn’t accurately produce long runs of decals, but the CJV30 makes such light work of the job that instead of screenprinting them as we used to, we now make our own stickers on an ‘as and when’ basis, which as well as being more cost effective, also reduces our stockholding requirement.”
He added: “We also provide our dealers, who are primarily independent bike shops, with the marketing collateral they need, with our premium ‘Tech Shop’ dealers receiving even more support and now, thanks to the CJV30, we’re able to supply personalised Hope Technology collateral for them to use in their stores, which enables us to further promote our product ranges.”
With a customer list that extends to some 1200 accounts in the UK alone and with exports accounting for around 60 percent of the company’s business, Hope has a considerable number of shops to look after, but it doesn’t stop there. The burgeoning cycle industry now includes many races and events, for which the company is also required to produce branding in the form of banners and signage, all of which is easily produced on the CJV30.
Further, it is using the printer to reproduce the many beautifully shot photographs that capture the stunning countryside that surrounds the renovated cotton mill that serves as the company’s headquarters. These are being used to further grace the walls of the venerable old building, which is located in the picturesque town of Barnoldswick, and which, as well as fielding a veritable arsenal of CNC milling equipment, plus laser cutting, anodising and engraving machinery, also incorporates a museum showcasing examples of past and current products, cycling memorabilia and on-loan race bikes from the many professional riders that Hope Technology has sponsored over the years.
Alan Wetherill concludes: Whether its making window stickers for one of our dealers, creating personalised bike wash banners for Mountain Mayhem, producing perfectly cut out slat-wall branding for a Tech Shop, or reproducing a shot of one of the Hope Factory Racing riders out in the hills, the CJV30 does it all and more – we couldn’t have chosen better if we had tried!”