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DEZINES uses HP printer to launch wall-covering company

DEZINES uses HP printer to launch wall-covering company
DEZINES is primed to launch a new company producing bespoke photographic wall coverings, with a completely reconfigured print room based around a new HP Latex 335 print and cut solution.

The new company, 360 Design Consultants, will operate under the DEZINES umbrella of creative companies owned and managed by Kerry Sian Ballard, based in Newport, Wales. It is primarily an offshoot of Dezines Internet Solutions, which provides front end web development and design, e-commerce platform solutions, and video and photographic asset production in combination with Kerry’s experience as a professional photographer. Owing to the wide variety of its customers, existing services and the skillsets of its staff, a photographic wall mural company is a complementary fit for DEZINES.

Kerry Sian Ballard explained: “We produce wonderful photographic work for clients whose walls are currently bare, while others require easily changeable photographic backdrops for in-house photoshoots. Among our clients there is considerable interest in photographic walls.”

DEZINES has experience using an older large format printer from another brand to produce banners and retail displays, but a higher-quality and more versatile system was required for the new standalone company.

“I have found both HP laser printers and computers to be reliable, high quality and built to last,” opined Kerry. “I’ve also watched hundreds of videos on photo walls and heard the opinions of HP clients around the world, so I had followed the development of HP Latex printers for our new business.”

The HP Latex 335 print and cut solution was installed by Stanford Marsh in late 2019, following Kerry’s visit to HP’s stand at The Print Show in September. To accommodate this heavy-duty, 1.63 metre-wide machine, DEZINES reconfigured its existing print room with a new layout, new distribution boards and over 150 metres of new cables. The HP Latex 335 will provide exceptional quality prints at high speeds, using safe, eco-friendly latex inks that deliver vibrant and durable colours.

Kerry continued: “Our first test projects came out very well – the print quality is superb – and we’re very excited by the potential of the HP Latex 335; we’re ready to start printing and there’s room to expand.”

The wall prints will be available from the new 360 Design Consultants website ( directly. Customers can choose from hundreds of images suitable for use in commercial and domestic environments, select their preferred size, and either to install the print themselves or opt for a professional installation service. Each wall mural is priced per square metre at a rate below the market average, thus making the product more affordable and attractive for the consumer. Crucially, this has been made possible by the web design expertise of DEZINES. By introducing the HP WallArt Suite solution with an e-commerce API, customers will be able to experiment with building their perfect virtual wall and place their order for 360 Design Consultants to print and post, in an efficient, cost-effective workflow.

Kerry concluded: “Some businesses have struggled to succeed in wall coverings, but we’re solving problems by having the right design, e-commerce and software in place. We’re really confident we can get it right!”

The cutting system bundled with the HP Latex 335 adds extra versatility for DEZINES, which is also incorporating a vehicle wrapping service into its overhauled Newport premises. The new vehicle graphics service will form another new part of the DEZINES brand.

For further information on DEZINES, visit:, or for details on 360 Design Consultants.

For further information on HP Latex 335 Print and Cut please click here.

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