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Fanciful flooring paves the way for Soyang Europe

Fanciful flooring paves the way for Soyang Europe

 Following its successful participation at the recent Sign and Digital UK 2018 exhibition, Soyang Europe understands the importance of a well designed and created exhibition stand.

 Working alongside international artist, Emily Campbell of Blue Butterfly Flooring and specialist print suppliers to the events industry, Hollywood Monster, its Sign and Digital stand showcased the power of printed flooring as it continues to promote the use of innovative print materials.

“We wanted to demonstrate something unique, creative and powerful on the stand this year,” said Kerrie-Anne Moore, Sales and Marketing Manager at Soyang Europe. “We’ve talked a lot about the creative opportunities that innovative printable flooring materials provide through our blog series over the last twelve months and working with Blue Butterfly Flooring on a stand design was a special experience.”

Emily Campbell has been creating stunningly beautiful, bespoke vinyl flooring for over 20 years. Her unusual and individual designs, promoted under the name of Blue Butterfly Flooring, make use of images taken from above, emulating the sensation of standing in the actual landscape. Through the use of photography, she creates a world that combines both the real and the imaginary. It’s through this ‘experiential décor’ that one really gets the sense of standing in an actual landscape.

She explained: “Being part of the Sign and Digital exhibition and working with Soyang Europe and Hollywood Monster was a great experience. The flooring design was aimed at drawing people onto the stand and encouraging them to explore the image further. We used Soyang’s Print Floor material because of its cushioned feel, which is ideal for people who are on their feet all day.”

The project was printed and installed by Hollywood Monster, which produced the print on an EFI VUTEk HS125, which as Managing Director Simon McKenzie observed, utilises the latest UV printing technology to print on to flexible and rigid substrates up to 38mm thick, in eight colours, plus white.

He said: “Print Floor from Soyang Europe has been designed especially for UV printing, and the print quality looks amazing and very impactful. At Hollywood Monster we’re specialists in supplying the event industry with creative display solutions. We use Print Floor for temporary staging for events and exhibitions as the material is very durable and ideal for heavy footfall. It was an exciting project to be involved in and we were able to project manage the whole process, from Emily’s original design to print and installation at the show.”

For further information on Soyang Europe: visit:

 For further information on Blue Butterfly Flooring visit:

 For further information on Hollywood Monster visit:


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