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First Display opens doors with Roland kit

First Display opens doors with Roland kit

Having originally focused on the production advertising wraps for taxis, First Display invested in Roland printing equipment and moved into exciting new avenues – despite its lack of printing experience.

Jamie Bowes, a Director of the Edinburgh-based company explained: “We were first established in June 2004 to buy and sell taxi advertising. All the printing was outsourced – we were getting wraps done in Glasgow and down south, which meant we were always bound by other people’s timelines and it got to the point where we had been let down too many times.”

Accordingly, First Display installed a Roland DG SOLJET XC-540 in 2007, followed by a SOLJET PRO III XJ-740 two years later, both of which have been running ever since. SOLJET systems are versatile machines that are suitable for outputting a wide range of printing applications and combine excellent image quality with high productivity. Despite not coming from a printing background, Jamie and his team quickly got to grips with the technology, enabling them to really extend their product portfolio.

Jamie continued: “The Roland printers opened up all sorts of doors for us. I always think that if you don’t ask, you don’t get

so we approached a lot of advertising agencies and offered all the different applications we can achieve on the Roland machines and, as a result, we’re now working with household names such as Tesco, RBS, M&S and various other major brands.”

“In 2014 we move into bigger premises (7,500sq ft) to maximise the scope of our work. We deal with clients from way up north, all the way down to Cornwall and by printing everything in-house, we can manage the quality and control turnaround times.”

In its eleven years as a Roland user, First Display has also added two Roland VersaEXPRESS RF-640 printers to its workroom. These large-format inkjet systems deliver excellent speeds and a wide colour gamut, but it’s the quality of the output that really keeps the wheels turning at First Display.

“Our business is modelled on repeat custom. We look after our clients,” observe Jamie. “Some people think that if a banner is only going to be seen from ten feet away the quality doesn’t need to be very good. But that’s not what we’re about – keeping our customers happy is our main priority and that means delivering higher quality work everytime”

Around 70 per cent of First Display’s work is for trade customers, for it produces banner, printed vinyls, wallpapers and more on its Roland systems. In addition, it also offers retail signs and commercial for-sale signs too.

Jamie concluded: “For trade customers you have to be really accurate and while you need to deliver a speedy turnaround you also have to produce high-quality work and it’s for this reason that I wouldn’t use any other machine than a Roland – you get quality engineering, a substantial build and longevity!”

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