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Floreeda discovers the hidden depths of Roland’s S-series

Floreeda discovers the hidden depths of Roland’s S-series

Following its move into new, larger premises, Acrylic display specialist Floreeda Fabrications originally selected a new Roland DG VersaUV S-Series LEJ-640S on account of its print quality and generous head height, but soon discovered this UV-LED printer could also add a new dimension to its work – literally!

Based in Stockport,  and founded in 1990 by Alun and Jill Jones, this family business, which specialises in the manufacture of bespoke acrylic POS displays for retail and exhibitions, is now managed by Alun and Jill’s son Paul Jones, who is supported by their daughter Jacqui.

The company uses a range of laser cutters and initially outsourced any printing work that was required, until around three years ago it decided to bring this work in-house, first choosing a Roland VersaUV LEF-20 UV flatbed printer.

Paul Jones explained: “We looked at a printer from another manufacturer but liked the fact that the Roland VersaUV was enclosed and were also impressed by the print samples. Happily, it has worked well since day one.

In July 2018 Floreeda invested in a larger printer from supplier Grafityp, the Roland VersaUV S-Series LEJ-640S, along with a large laser cutting system to ensure a more efficient production set-up, before moving into new 19,500 sq.ft premises last Autumn.

Paul continued: “We were very happy with the Roland LEF-20 so we decided to stick with the brand ad selected the new VersaUV S-Series flatbed because of the print quality, the vacuum-assisted positioning and the high head height, which enables us to print on to materials up to 200mm thick and produce a wide variety of work including signage.”

However, Paul reported that it was whilst it was experimenting with the S-Series that the Floreeda team discovered another valuable benefit: the VeraUV’s ability to print incredible textures and special effects directly to materials such as acrylic. As a result, Floreeda has recently completed a project for a fashion retailer, producing acrylic retail displays with a three-dimensional concrete-effect texture.

The Roland S-Series builds on the innovative UV-LED technology used in the established VersaUV printing systems, with greater size and functionality. These heavy-duty printers can handle virtually any material or object, both flexible or rigid, up to 200mm in height and 100kg/sqm in weight.

Running Roland ECO-UV or ECO-UV S inks, including punchy CMYK, white and gloss, these systems can print vibrant colours, sharp monochromes and even intricate textures, such as embossing and Braille easily. From multiple small items, such as phone cases to large bespoke pieces like surfboards, the VersaUV S-Series flatbed and roll-fed printers, which are available in a range of size options, offer the ultimate in versatility.

Paul and the Floreeda team are now looking forward to attending a course at the Roland Academy. He said: “We want to learn how to get the most out of the new S-Series – we have plans to use it to its fullest potential!”

For further information on Floreeda Fabrications, visit

 For further information on Roland DG’s wide range of printing and cutting equipment, visit:

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