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FM Future will help digital printing find new markets

FM Future will help digital printing find new markets

This week has seen the launch of FM Future, a new independent strategic marketing consultancy that is designed to help inkjet and digital printing technologies enter new markets.

Founded by Frazer Chesterman and Marcus Timson, who are drawing on their experience of successful launches of new events, which bring together new communities, FM Future will continue to help ambitious inkjet and digital print companies to develop and grow.

Frazer Chesterman explained: “For the past seven years we have enjoyed launching and developing events for the industrial and digital print technology sector and our collaboration with brands, manufacturers, inkjet innovators, has, we believe, helped the development of industrial inkjet both technically and commercially. We now see a continuing role for us to help inkjet grow by connecting it with new markets.”

In the past few years, industrial inkjet performance has evolved and improved in terms of speed and quality and continues to add flexibility and value into a variety of manufacturing lines. However, according to recent surveys, the challenges that lie ahead are deemed to be as much commercial as a technical. In light of this, FM Future will provide the digital print community with consultancy for thought leadership, storytelling, market research, insight, business development, talent acquisition and sales.

Marcus Timson concluded: “There is no question that we are now at a key moment for industrial inkjet and digital print. Many would say that we stand poised at the edge of the chasm. All of our recent research points to the fact that the biggest barrier to success is a conservative industry and we believe that our role is to bridge that gap and help inkjet innovators make the leap into new markets and develop new revenue streams, only this time we will not be launching, or running an exhibition.”

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